PETE ROBERTS | Make it in America Again (Ep. 348)

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0:58 This is Undaunted Life, a man's podcast. I'm your host Kyle Thompson.

1:21 Let's get into it. Our guys today, we got a special guest on the podcast.

1:24 His name is Pete Roberts, so he is a Brazilian Jiu-Jitsu Black Belt. He is the founder of OriginUSA,

1:30 which guys, this is a super fast-growing company headquartered in Farmington, Maine.

1:34 And it is a Brazilian Jiu-Jitsu lifestyle brand that's focused on creating dynamic products and

1:38 training gear that both elevate and promote the culture and sport of Brazilian Jiu-Jitsu.

1:43 Now, you might be thinking to yourself, well, I'm not a Jiu-Jitsu guy. There's so much more

1:46 in this podcast and just talking about Jiu-Jitsu, even though we do spend a lot of time talking

1:49 about that. And his main business partner is a guy that I'm sure some of you, at least in the audience

1:54 have heard of before. And that's the one and only Jocko Willing. So under this brand, under Origin,

1:58 they also run the Jocko Fuel brand. And that is Jocko Willing's nutritional supplements.

2:02 And that line has protein and energy drinks and all kinds of other stuff that I'll get into here

2:06 in just a second. But overall, Pete's goal is to bring manufacturing back to the United States,

2:13 because a lot was made of the fact, especially in 2020, that almost everything that we needed,

2:18 that we really needed was made somewhere else overseas. And so we get into the story of Origin,

2:23 like, you know, he has some entrepreneurial ventures beforehand. And we get into some of

2:27 that and we get into some of the failures and some of the lessons that he learned.

2:30 But then where he got this itch to do essentially the impossible, which is to bring manufacturing

2:36 back to the United States, which is, you know, where we've lost a lot of our advantages in terms

2:41 of a country is because we let our manufacturing go overseas. So it's an incredibly awesome story.

2:46 But guys, we hit it off so well. And he and I've been, you know, working together for a little bit.

2:50 And I was adamant about, hey, I want to make sure that our guys can try your stuff. You know,

2:54 I try to mention your stuff and share yourself on social media. So Pete and I work something out.

2:58 And this is great for you guys. And it's great for just our listeners. Okay. We set up a promo

3:03 code so that you guys can try out some of the origin and Jocko fuel products. So guys, in the

3:08 show notes, you'll be able to get this. But if you're listening to this now, you can go to it later.

3:11 But it's origin main dot com. So again, that's just origin main, main, like the state dot com.

3:17 And the promo code is Kyle, just my first name, K Y L E. But I need to spend some time talking to

3:22 you a little bit about these products. So let's start with the Jocko fuel stuff. So Jocko fuel,

3:26 like I mentioned, they've got supplements and different things like that. So this is my favorite

3:29 one that they do in terms of the protein. If you guys aren't watching this on YouTube or rumble,

3:33 I'm holding up the Jocko mulk banana cream bomber. I'm actually going to open this real quick.

3:38 Get a little sniff. Oh, baby. Oh, it smells so good. It smells like a literally like a banana

3:44 cream shake, but they got a bunch of other stuff. They've got joint warfare for all you old guys that

3:48 have trouble getting out of bed in the morning. They've got vitamin D, they've got sleep aid stuff.

3:52 They've got creole oil. So it's like fit. Well, actually, there's one left in here. I thought

3:57 that was empty. I'm going to take it live. All right, that's going to be weird for anyone that's not

4:02 watching. But yeah, there was one left in here. I thought this was an empty bottle. But I got to

4:06 tell you about my favorite product in the entire Jocko fuel line that they have. And it's this,

4:10 it's Jocko greens. Okay. So guys, if you've ever tried to do stuff with greens before,

4:15 and you've heard some other green products that have been, you know, advertised on other stuff,

4:19 it's essentially where you put one scoop into your water into your protein shake or something like

4:22 that, and you can kind of get your greens for the day. The thing with a lot of greens though, guys,

4:26 is they taste terrible. Like they literally taste like they were filtered off of a dirty foot,

4:33 right? And it's just, it's so bad. And so when I saw they had created Jocko greens, I was like,

4:38 okay, that's exciting. That's awesome. I really hope it doesn't taste terrible.

4:43 And I got to be honest, guys, this is the best tasting greens product. And I've had some fancy

4:48 ones from some stuff that you can't buy in stores and all that. This is the best tasting one that

4:51 I've had by far. So this is the pineapple coconut one. So you guys can check all that out. But now

4:56 let's talk a little bit about origin. So the cool thing about origin is it's not just geese and

5:00 rash guards, but it is geese and rash guards. And we'll get back to that. They've got jeans,

5:04 right? They started making jeans a few years ago. And guys, these jeans are incredible. I'm

5:08 kind of specific about my jeans and I want them to fit a certain way. And I want them to kind of

5:12 give me some breathing room if you know what I'm talking about. And that's exactly what their

5:15 jeans do. Also, they have boots. So they have regular boots and they've also got steel toe

5:19 boots for the, for those of you guys that, you know, work outside or work where you need these

5:23 boots. It's called the built boot. If you need those boots to protect your foot and all that,

5:27 they've got all those things set up. They're made by hands. So you have to wait, you know,

5:30 a couple of weeks before you can get them. But I mean, it literally feels like like when you pull

5:34 them out of the box, you're like, holy cow, like this feels like something that was created

5:38 with love. And it absolutely was. And again, like I said, they've got rash guards and they've got

5:41 some other stuff hoodies and whatnot. But we've got to talk about the keys because I talk about

5:45 jujitsu all the time on this podcast. I basically beg you guys to start training jujitsu. And I'm

5:50 starting to get a lot of you guys. I just got another message, another DM yesterday with a guy

5:53 that started training jujitsu because of this podcast. And so if he could get injured, he's

5:57 going to blame me. And after this podcast, he's certainly going to blame P blame Pete Roberts.

6:01 But I got to show you this gate. This is now my new favorite gate. So this is the rift

6:05 gate. So I got it in black. All my keys are black. But you got the little origin logo there on the

6:09 back. But you guys won't be able to feel this obviously through the microphone and through the

6:13 speakers. But like look, look how light it is. Like a lot of you guys have had geese before.

6:18 And if you were to pick it up like I'm picking it up right now, it's going to be stiff as a board.

6:22 But look how light this is. Like when I train in this, not only have I been stopped during training,

6:27 this has legitimately happened on multiple occasions, just so guys can touch the jacket,

6:31 right? And this is one of three origin geese that I have now. But the rift key is just my personal

6:36 favorite if you're looking for one to get. But then the other thing I want to talk about before we

6:39 get you on to the interview, I know guys, I know it's taken a while, but this is all good stuff.

6:43 So these are the key pants. You know, you might be thinking like Kyle key pants are all the same.

6:46 What does this matter? But these are the pro pants. And this also happens with their ones that

6:50 aren't the propans. But I just want to show you this real quick. I'm holding it up to the camera.

6:54 There is a buckle on the front of these pants. Okay. So if you've ever had key pants before,

7:00 they have a drawstring. And if you train hard, like we do down at the forge here in Edmond, Oklahoma,

7:04 that drawstring will come undone. It'll just flat out come undone. And some companies really

7:09 skimp on the material, the drawstring. So it doesn't really create the best knot. And it becomes a

7:14 major issue. And I guess people have really gotten used to the fact that key pants don't fit well.

7:19 But if you get the pro pants through origin, you can buy them like you're buying a pair of jeans.

7:23 So you can buy them with a waist size, you can buy them with a link size. So it's better for you,

7:27 especially if you compete in tournaments where they have, they're really, really strict about

7:30 their, their ghee links and all those different things. That kind of helps you get squared away.

7:34 But this buckle right here, basically, once you belt buckle it and ratchet it, you know, tighten

7:39 it up, it's basically, you know, not not exactly like football pants or something like that. But

7:43 it's more, it's more of a belt as opposed to a tie. And so as I've been training in these,

7:47 and again, we train really, really hard at my gym, it's never gone anywhere. So I take up that

7:53 little bit of slack and then I just get after it. And so it, there are times when I'm rolling in

7:57 other people's ghee's, which I will remain, main nameless that I've now donated and I don't even

8:01 own them anymore, that in the middle of a role, I'm having to say, Hey man, stop, you know, my pants

8:05 are literally falling down. I think my butt cracks hanging out. Like, that's not something that you

8:09 want to do while you're rolling. So guys, I know this seems like a little bit of a long commercial,

8:13 but I'm just so excited about this brand. I've been following origin for so, so, so long. I've

8:18 seen them basically go from just doing geez and rash guards to expanding out to all these other

8:22 incredible products. I want you guys to check them out. And I'm so thankful to Pete and the team over

8:27 there that they've kind of worked out this ambassador program type thing so that you guys can experience

8:32 their products for yourself. So again, it is in the show notes, but as origin main.com and use the

8:37 promo code Kyle at checkout. So that's kyle at checkout. All right guys, I have certainly

8:43 kept him from you long enough. So without further ado, let's get into it. Pete Roberts. Welcome to

8:49 Dawn to life of man's podcast. Thanks for having me. I appreciate it. Glad to finally get on here.

8:53 We got to say finally, because I swear we had to move this around. But for good reason,

8:59 because there are people that cancel and reschedule and they don't have good reasons.

9:03 But you're rebuilding America, [inaudible]. And so like you got stuff to do. You got a lot of things

9:07 going on, but I will point this out. This is the first because I wear a black shirt on all my

9:11 all my podcasts. This is the first time I've worn a black shirt with something on it. Okay.

9:16 So just for you, Pete, just for you, I'm rocking the origin. Appreciate that. It's not only just

9:21 something that is the wave of freedom right there. That is right. And we're going to get a lot more

9:27 into that. And I think you'll actually enjoy what I'm calling this episode today. I'm calling it

9:30 make it in America again. So just to make people that hate Trump a little bit, I kind of snuck a

9:36 little bit of that in there, just to bother people a little bit. But we kind of have to start this

9:41 conversation with you, with jujitsu, because with a lot of the things that you're doing with the

9:46 origin, with a lot of things that you're moving into, I guess for at least from my perception,

9:51 it starts with the foundation of jujitsu. But everyone kind of has their own story about how

9:55 they got into the sport, because a lot of people get into it and then get out of it immediately,

9:59 because it sucks and it's terrible and they get hurt and blue belt blues or whatever else.

10:02 So for you individually, like, how did you in your goon size and goon strength get into something

10:08 where you decided you wanted to strangle people with their jackets? Well, it all started, I would

10:13 say the same way. It starts with other folks, you go to your first class and some 150 pound

10:18 computer geek chokes you out and you don't know what happened. And then you go back again thinking,

10:24 oh, that was a fluke and it happens again and again and again. So once that happened, I was

10:31 addicted. It was day one, night one of class one, I was addicted. You know, I had tried other things,

10:39 you know, other martial arts and after playing football in college and then dropping out of

10:43 college looking for kind of that thing to fulfill me. Jujitsu men, it just, it bit me hard real hard,

10:52 hard enough to build a factory in my backyard. Well, so, so what year did you start Jujitsu?

10:58 2006, I think I was, yeah, I was like 20, 2006. So I think that was what 16 years ago.

11:08 Right. So, okay, so talk to me a little bit about what Jujitsu was like in the early 2000s

11:13 because I started training five years ago. So like 2017. And so obviously we get a little bit of,

11:20 you know, we're further down the road with MMA and UFC and more people are really excited about

11:25 Jujitsu. And you know, the, the Gracie stuff had long since happened, right? You know, the,

11:30 you know, with the early UFCs and that kind of thing. But like, what was it like back then where,

11:35 you know, in, I guess, how have you seen it evolve? Because now it's like,

11:38 you got dudes that have been black belts for 10 years getting beat by a guy that's trained

11:42 with Donna her for six months, you know what I mean? But like, what was it like back then?

11:46 Yeah, I mean, it was, it was tough to, to, especially in Maine, you know, we had there was

11:53 maybe two, two or three black belts in the whole state of Maine. And you know, for, for like really

12:00 good training, especially as I was getting into like training and competing, I would, I would travel

12:05 [inaudible], I would travel to Boston, train for an hour and a half and drive home. So that would be like

12:11 a eight, nine hour drive, you know, there and back. And then I'd do Connecticut, I'd go down and

12:17 train with Fermiga once a week to Rafael Barbosa. And that was like a five or six hour drive one

12:22 way and train for an hour and a half, two hours and then drive all the way back to Maine. So it was

12:27 hard to get the, that like a really good talent. And then of course there wasn't a ton on YouTube,

12:34 you didn't have all these techniques and didn't have all these, you know, different ways of,

12:40 of gaining knowledge and content. So, you know, it was passed on from instructor to student,

12:45 you know, a little different than it is now where there's really good content. And I think

12:50 that's why guys can get good so fast now. So, when I remember hearing people talk about how

12:56 they used to have to drive a few hours to find a purple belt to train with. And like, I, I'm always

13:03 constantly reminding myself that like we have a very, very unique gym here in Oklahoma, a lot of

13:08 guys. So a lot of guys that are hobbyists, but also a lot of guys that are trying to make this

13:11 like their career, we've got world, you know, IBJJF world champions at our gym. And then we got

13:16 dudes that are maybe training once a month and they're just trying to, you know, maintain the

13:19 calluses on the tips of their fingers kind of a thing. But I guess that's the thing now is just

13:23 the, the sheer number of really, really good people, purple belt and above, all over the country. So,

13:31 you could rest assured that you could, you know, take your gear with you on the road and just pop

13:35 into some random gym in Nashville or in Boise or in certainly San Diego or Austin. And you're

13:41 going to get some good roles. And I mean, I guess, do you feel like you were cheated a little bit

13:46 in your early Jiu Jitsu life because you had to go through all this, you know, struggle just to get

13:50 good training in? No, I appreciated it was it was exclusive, you know, a little bit exclusive to be

13:58 really good at Jiu Jitsu, you know, I mean, especially in the early days as like a purple

14:04 belt or a brown belt or even a black belt, you know, a third degree black belt. So even a black belt

14:08 in America back then, because it was just starting, you know, really to spread across the country.

14:16 You know, obviously the hotbed of California and all of a sudden Texas came on board, you know,

14:21 and then other other states followed in suit. But it was, it was cool, you know, like tournaments,

14:26 you'd be like, oh, there's black belts here, you know what I mean? There's like, oh,

14:31 [inaudible], there's, there's black belts. They're like a mythical creature. Yeah, and they would,

14:35 then they would like fly in black belts to compete. So you could watch black, you know,

14:39 it was like a big deal. Now a Jiu Jitsu black belt, they're, they're everywhere. And they're

14:44 all tough, you know what I mean? There's no secrets anymore. There used to be secrets back

14:48 then secret techniques, secret way to do things. You didn't share a lot of that, a lot of that

14:53 knowledge. You kind of, you hung on to it. So now it's everywhere. We are live from Feddi's house.

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15:23 existing subscriptions may be required to avoid multiple subscriptions and duplicate charges third

15:26 party built subscriptions continue until canceled. Right. Well, let's talk a little bit more about

15:31 that specifically because to people that don't train jujitsu, they look at it the same way they

15:35 would look at karate or a keto or something like that. And so when someone's like, oh, yeah, I,

15:40 you know, I'm a karate black belt. It's like, well, how long you've been trained in two and a half,

15:43 three years. And it's like, unless you're BJ pin, like that's not really happening in American

15:49 jujitsu. And I talk about jujitsu constantly on the show, but I mean, I just got my purple belt.

15:52 So I'm basically like a little kid compared to you or some of the guys that have been training for

15:57 a long, long time. And it would be that way if we rolled as well. But give us a little bit of

16:02 perspective from your perspective about what it means to be a black belt. Now, and now I'll give

16:07 a quick story. And then I'll tell you back up a couple of years ago at our gym, there were a lot

16:11 of brown belts that all got promoted to black belt on the same night. So we're talking like six or

16:15 seven black belts. And when people might look at that and be like, gosh, I guess I'll just give

16:19 anybody their black belt. But I think of all the guys that had been training, the one that had

16:24 been training the least amount of time had trained for about 13 years. Yeah, guys getting promoted

16:29 to black belt, you know, that had been training for two decades, in jujitsu, but they kind of came

16:34 into and came out of it because their job or their family or sickness or injury or something like that.

16:38 But just kind of explain the path and I'm using that terminology, obviously, specifically,

16:43 of going from a first day white belt to a black belt and kind of what that entails because people

16:49 Pete, they just, they just don't get it. They don't get how hard it is. Yeah, I mean, the most

16:54 memorable moments for me and going from a first day white belt to a black belt, that first stripe

17:01 on the white belt, like, oh man, oh man, feels so good. I still have my picture of me holding my

17:07 first stripe because I was so nervous about not being able to pass a stripe test. And then the

17:12 purple belt is a big one because it shows that that commitment to being in the gym for, let's say,

17:18 five years, you know, and then you've got the black belt, which is like the next step. So three

17:25 important things. First stripe on white belt, purple belt and black belt. Purple belt is the

17:30 best belt. Purple belt, you know, you've got an athletic, you know, wrestler come in and,

17:36 you know, passing guard and taps you and it's like, ah, you know, it guy's tough, but then you chase,

17:42 you chase a black belt and get his back and it just, it's a good belt with no pressure, you know what

17:47 I mean? So purple belt is the best belt. But the progression, you know, from white to black belt,

17:53 it really comes down for me to movement and timing and kind of the invisible side of

18:03 jujitsu, the things you don't see when you're watching a YouTube video of two guys. You know,

18:08 just your, it's not thinking and just moving, you know, and by the time you hit black belt,

18:14 you're just moving. Your body knows what to do, just like dribbling a basketball

18:20 down the court or running. You know what I mean? Your body just knows this is what you need to do.

18:25 So your hands are moving, your feet are moving, your hips are moving. Everything moves, you know,

18:30 on, on time or early. So, um, you, you change the, you change the synapses in your brain,

18:39 um, and the further you get into it, the more it becomes part of you, the less thought you have

18:45 to put into it, it just happens. So, um, when you first start, it's just so much coming at you,

18:50 you drink it through a fire hose, you don't know what's going on here. Your brain is working,

18:54 you're breathing hard, your body's working. Uh, so there's, there's quite a progression that takes

19:00 a lot of time and really through training and really through rolling, rolling. I do a lot of

19:06 rolling. My students do a lot of rolling. So I'm a big proponent of, of rolling. Well, rolling and

19:11 also competing and you know, some of the best guys in our gym, they constantly say like you will

19:16 learn so much from competing than just from drilling and drilling is good and, and rolling with, with

19:21 guys that you know is good. But I was just thinking about this last night, there are takedowns that

19:25 I've hit in almost every single one of my tournament matches that I've never hit in our room. And

19:30 especially because the guys know it's coming. And so like they're, they're looking, it's an outside

19:34 single that I like to hit. And they're like, they're, I'm not going to let Kyle get this outside

19:37 single. There's no way. But in competition, they don't know you. They don't know what you're going

19:40 to do. And like you can hit these takedowns. But also when you go back and watch your matches and

19:45 competition, you're like, like I had a guy with a sub in a white belt tournament that I had never

19:50 even tried before. But it was just like, well, we'll hear with my leg is here and now it can be here.

19:55 And then I ended up, you know, getting a, was I think it was a bone arrow. And it was just like,

19:59 I had never hit that particular sub from that particular angle. We never even trained it or

20:04 drilled it. But it's like your body, even at white belt, when you're, we basically suck at

20:08 everything, it's like your body just starts to understand it. And then when you watch these grappling

20:12 matches or when you watch, you know, MMA fights that go down to the ground, you're noticing stuff

20:17 that your beer drinking dumb buddy is not noticing. And it gets into all those different things.

20:23 So before we move on from Jiu Jitsu, I got to have you give us like a commercial, because I've had

20:28 so many people in my audience start training Jiu Jitsu. They've, you know, sent me DMS or sent

20:32 me emails like, Oh man, I started training. And you know, I bought this, bought this key. Now I'm

20:36 getting after it and blah, blah. And like, you know, it's such an exciting thing when I get that

20:39 message. But there are a lot of people out there that are still hesitant. And I know a lot of people

20:43 that are in the LEO community that, you know, they don't think they need something like that

20:48 until they get, you know, an athletic strong, you know, guy that's hopped up on some sort of a

20:52 illicit chemical that is not allowing them to take them to the ground and be controlled. So

20:58 here's your commercial. All right. So you're a politician now and you are not selling a vote.

21:03 You are selling that these guys need to get on the path and either start training Jiu Jitsu or

21:08 keep training Jiu Jitsu. I'm backing away from the microphone. Give us a commercial.

21:11 Yeah. I mean, Jiu Jitsu is, you know, undeniably the best thing you can do for your body and mind.

21:18 You know, it's it's not just about your physical health. It actually is mental health too. I think

21:25 people don't really realize that connecting those two things, the physical and mental changes the way

21:32 you view the world and go throughout the world changes the way you think about work and interacting

21:37 with people. You find you find opportunities and advantages with leverage. You know, you listen

21:45 better. You know, it's just it changes the way you think. I mean, origin, this, this company was

21:51 built from Jiu Jitsu. We were born on the ground, you know, and I applied all the concepts and

21:58 techniques of Jiu Jitsu to life, to business. So it's not just about walking through the door,

22:05 getting on the mat and sweating it out and becoming part of a brotherhood. Those are all

22:09 great things. It's much, it's much deeper than that. I wouldn't say it's, it's a spiritual thing.

22:15 It's just, I think it just pushes, pushes really your, I think it pushes your

22:23 total person to the next level. At least that's what it did for me. Got me through rough times.

22:29 You know, if I need to, if I need to get out and vent because of something, I vent on the mat.

22:35 I vent through training. You know, if I'm feeling a burden or pressure or something,

22:39 I, I, I can relieve that on the mat. I can relieve that through training and that,

22:43 that interaction with another person. So, yeah, man, I think everybody should train

22:49 Jiu Jitsu. I think the world would be a much better place.

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23:20 And just like that, everyone in my audience went out and bought an origin key and they're

23:25 finding a school in their area and they're going to make it happen. I do want to key in on something

23:29 that that you brought up. So you kind of stopped yourself short of talking about the spiritual side

23:34 of Jiu Jitsu. So typically, Pete, when I talk about Jiu Jitsu, I do talk about the physical

23:38 and the mental aspect because that's the most noticeable. Obviously, the physical because you're

23:43 doing something with your body that is very, very physical. But then the mental aspect of the 150

23:48 pound computer nerd that wraps you up in a pretzel because he's so much smarter than you. And he can

23:53 understand almost like an engineer, well, this problem is going to open up three doors and those

23:57 are going to open up three doors each and that kind of a thing. But with our company, with our

24:01 ministry, we talk about spiritual, mental, and physical resilience constantly. The ability to

24:07 bounce back, not strength, but the ability to bounce back even when you get knocked down.

24:11 And there's no better way to practice constantly sucking than Jiu Jitsu, like maybe golf, but golf

24:16 golf's dumb and terrible. But it's like, you know, why? For me, it is a spiritual connection to a degree

24:23 because when you're exhausted physically, when you're exhausted mentally, the only thing left

24:30 for you to reckon with is your spirit. And I don't mean spiritualism, like, Oh, I'm connected to the

24:34 earth, I'm going to go hook my ponytail to a tree, not that. But for me, it's a Judeo Christian ethic

24:40 to where it's just like, I'm learning something about, you know, what Christ did on the cross

24:45 by enduring a comp class, which seems silly to people. But Jiu Jitsu is not like this kind of

24:52 woo woo thing. It can take you to places that you never thought would be fathomable in terms of

24:57 your ability to survive. Does that does that kind of make sense? Yeah, no, it's exactly there's

25:02 when you are when you like you said, and to your point, when you're not only physically exhausted,

25:08 but mentally exhausted, it's like climbing a mountain and getting to the top, you know, and

25:12 taking that deep breath, you know, and when you can get that as many nights a week as you want,

25:21 like it's that's true freedom, you know, and that's what I mean by it opens up your mind,

25:27 opens up your brain, allows you to, allows you to get out of your own damn way, you know. And so,

25:34 yeah, definitely. When you're pushing yourself. So like, again, I agree with you first stripe on

25:40 your white belt, your purple belt, and then getting your black belt, obviously, I've only

25:43 experienced two out of those three. Eventually, I hope to experience all of those. But for me,

25:49 I've heard Jocko say this before to where it's like, you should train Jiu Jitsu for as long as it

25:53 takes you to sub somebody that is at your level, and you do it where you knew what you were doing

25:57 the whole way, you set them up, you got into the right position, and then, and then you took them

26:01 out because that may take you six months before you can legitimately get to that place. But for me,

26:06 it's like, go to that the hardest class of the week, and everybody knows what that is at your

26:11 Jim's calendar for us is Thursday night that's competition class. I usually do the class before

26:15 that and then competition class, which is a lot of rounds, a lot of long rounds, it's all the killers

26:19 from our gym show up. Train as long as it takes you to be in that class, where you are clearly the

26:26 worst person in the class, because I can remember the worst night of my Jiu Jitsu life, where I looked

26:31 around for the nail and didn't see any. All I saw was hammers and I was like, Oh, oh, I'm the nail,

26:38 and I'm going to be the nail for the next hour and a half. And I was, but the thing was is that

26:43 next practice shows you who you are, because going through rough practice is a good time to

26:49 take it easy on yourself. And let's, let's take a break and let's, you know, maybe give our, our

26:53 body some time to recover. But if you walk into class the next day and you're ready to get after

26:58 it, not only does that, you know, display something to your teammates, it displays something to you. So,

27:02 so that resilience is really, really important, which does kind of go into to your path. And we

27:07 don't have all the time in the world to go into this. But obviously you mentioned earlier in the

27:11 podcast that you dropped out of college, you know, you were a collegiate athlete, all those different

27:15 things. But you had a very circuitous route to starting origin. Like this wasn't your first

27:21 entrepreneurial venture or business venture or something like that. And I remember, you know,

27:26 hearing you talk about this even years ago, you took a lot of lumps over the years to get where

27:31 you are now. And I assume that you would say you haven't arrived, even though most people would

27:35 disagree with that sentiment. So give us a little bit of that idea of like, okay, where does that

27:40 entrepreneurial bug for Pete Roberts come from? What were some of the early things that you tried,

27:44 you know, ups and downs and then we'll just see where it goes from there?

27:48 Yeah, I mean, I, you know, I was a young entrepreneur, dropped out of college, started my own business.

27:52 It was a media company ad agency type of thing and had a bunch of young kids I hired and we were

27:58 crushing it and it was good. You know, 2008 came around and being a young naive entrepreneur and

28:09 being naive is also can be a superpower, as well as what I say ADHD, you know, for me is also a

28:16 superpower. If you want to, you want to label it, you know, I didn't know how to pivot during that

28:22 recession. And I was just lost and I had to, I had to shut everything down, you know, and really think

28:32 about, and I was trained in jujitsu at the time. I was a couple of years into training, you know,

28:37 really think about like, what am I doing with my life? How am I going to support my wife and

28:43 two young kids? You know, I didn't, I didn't grow up with much, you know, my mom was on

28:46 welfare for a while, you know, kind of broken home situation out in the, out in the woods of Maine.

28:53 So, you know, I, I had the kind of scrap for everything, you know, in life. So I was always

29:01 resourceful and resourcefulness is a really, I really, the number one trait I look for in people

29:07 when I hire them to. But, you know, training jujitsu, you know, during the kind of that, you know,

29:16 2009, 2010, as I was without work and kind of direction, you know, just made me think outside

29:26 the box. And I was competing and traveling and training. And I was able after, after, I don't

29:33 know, it was either six months or a year, I was able to salvage a small piece of that company.

29:37 I sold a tiny piece for a very small amount of money, where I was able to pay off some debt.

29:44 After we had basically sold everything, except for our home, you know, I sold everything,

29:48 you know, we had my, her parents giving me money, you know, 500 bucks here, whatever. And just,

29:54 just to kind of like, Hey, we know you guys are struggling. We went on, honestly, we went on

29:59 state aid, you know, we were on like, I don't know if I ever shared that, like state health care

30:05 for a year to, you know, and, and, you know, it was, it was a [inaudible] place to be as a man.

30:12 And, and supposedly, you know, like the, let's say the breadwinner of the family, because my

30:19 wife was a stay-at-home mom. So a lot of reflecting, and I used jujitsu to help me reflect and think

30:27 outside the box. And, um, an origin was born during that time, you know, is kind of, is, is kind of

30:36 created. I hate to use word created, but it was, it was designed and conceptualized and deployed

30:45 during that, during that time, about a, about a year, took me about a year to get my [inaudible] together.

30:51 Um, and my wife always said, Hey, as long as we never lose our house, like, that's the only

30:58 thing I have to keep, you know, just don't ever let me lose my home. You know, we had a small,

31:02 a small 24 by 34 timber frame home we built, you know, it just held together with, with pegs,

31:09 mortise, and tenant joints, you know what I mean? So it's not like this luxurious place,

31:13 of course, yes, now, you know, um, I'm a little bit more into life and we have nice things in,

31:20 in different locations and, you know, and business has been good and, um, it's, it's different,

31:26 you know, it's definitely different than where we were. But, uh, I appreciate what we went through

31:33 because I'm never going back. I'm never going back. And it's almost like, uh, when I get up in the

31:46 morning, every day is my first day. And every day we're a startup. And every day I get up,

31:55 believing we need to rip faces off and take these out. And that's taking market share away from,

32:02 you know, you could call it brands and companies, but just doing a better job at it and doing it in

32:10 a way that affects America's communities. Uh, and the people of America that were abandoned,

32:16 especially through, you know, the, the manufacturer, the exploitation of manufacturing and machinery

32:22 and knowledge over the last couple of decades, we're just going to do it better and we're going

32:27 to do it without compromise. And I'm not, I'm not looking back because I know there's somebody

32:33 probably better than me. Um, you know, that's behind, behind somewhere chasing me,

32:38 but, uh, keeping a singleness of purpose and a directive, you know, actionable, um, and, and

32:45 staying focused on it and not getting distracted. Like every day I got it. I do that. And that takes,

32:53 and it's like, in, in like Jiu Jitsu, it takes resilience and it takes stamina.

32:59 But the reason I do that is because I'm never going back. Right. I mean, because, because you

33:07 have that experiential knowledge, which drives, it really drives, uh, perspective and ultimately

33:14 creates context for your future, your future, you know, and anyway, that's, that's kind of like

33:22 a little, little story on that, I guess. Well, no, I, I appreciate you going into that detail

33:26 and sharing some of those facts. So back in that same time period, 2008, 2009, that's when I was

33:31 graduating from college. And my wife and I got married, you know, early, we were about 22 years

33:37 old. And I can remember, um, when things were so unbelievably tight, we're in a 500 square foot,

33:43 you know, shotgun, uh, style duplex and, uh, you know, I'm trying to make it. I'm doing a

33:47 bunch of different odd jobs because no one's really hiring. Like, and I graduated top of my class,

33:52 you know, like, and there was nothing, there was nothing that you could really do. And I remember

33:57 us going to Sam's club and we bought one of those huge Sam clubs pizzas and right. That was going

34:02 to feed us for like three days, right? We were going to make it last for three days where we get

34:06 home and it didn't fit in our freezer because we had this tiny, tiny little refrigerator, right?

34:11 And so luckily, and I thought this was a blessing from God. It was like 20 degrees outside in Oklahoma,

34:18 which is, you know, it doesn't get that cold around here that often. So I was like, oh, I'm just

34:21 going to set this pizza on the back porch on the back stoop. And, you know, we'll get it in the

34:26 morning because, you know, it's like nine o'clock at night. We're not going to cook this pizza and

34:28 eat it now. Well, the next morning, you see where this is going, I go out there and the pizza had

34:34 been eaten. So by raccoons or, you know, coyote or something like there was like crust left and

34:40 plastic and cardboard. And I remember my feeling Pete, like I was almost in tears because that

34:46 wasn't just a loss meal or two or three. That was a microcosm of my inability to provide for my

34:53 family. Right. And so when I look back on that time, Pete, I look back with reverence to where

35:00 it's like, I never want to be in that position again. But that was my bad where someone else's

35:06 bad is way worse. But if you don't mind me psychoanalyzing a little bit, as I was listening to you

35:11 describe that period of your life, I couldn't figure out if you were describing it from a place

35:16 of reverence or sadness, because there was quite a bit of sadness in your voice. And you're talking

35:22 about going on aid and those different things. And you know, the take the hit to your pride as a man,

35:28 you know, obviously, like every, I think we all understand that to a degree. But is that coming

35:32 more from a place of reverence or sadness? Um, neither. It's, it's just honestly,

35:44 it's coming from a place of, um, it needed, it needed to happen. And if that's all that I have to

35:53 struggle through in life outside of, you know, health situations with family and whatnot,

35:57 like, I think I'm doing pretty damn good because there's a lot of people in the world that have

36:02 it a lot worse off. You know, so it's not, I'm not, you know, I don't hold it in. It's just like,

36:08 yeah, that that's not, I don't, I grew up taught Roth a little bit Roth, you know what I mean? My

36:13 parents loved us for kids, but, you know, I, I didn't grow up with much. And I don't need much.

36:20 And if, if, if we lost everything right now, my wife and I would live in a teepee, we don't

36:24 give a [inaudible], you know what I mean? Um, but the inability to provide for my young kids, my family,

36:31 that was embarrassing, you know what I mean? And, and, and it wasn't the type of life I told my wife,

36:39 we would, we would lead. And so, you know, we like, we were like, we're on a contract and we were

36:45 16 years old. And the contract and my mom kind of oversaw this contract because I've been with my

36:50 wife for since we were 16. And it was something like if Pete Roberts gets a job, Amanda will,

36:57 will take care of everything else in the house, you know, the laundry and cooking dinner and all

37:05 this stuff. And we still joke about that. Um, but I, you know, I kind of took that like serious,

37:12 you know what I mean? Like, I'm not going to be a, I'm not going to be a bum, you know, I'm not

37:17 going to go off the rails. And, and I did, I went off the rails a little bit and I found out that my

37:23 ideas weren't indestructible like I thought they were. Like, oh [inaudible], um, just because you have a

37:30 good idea and it's meaningful to you doesn't mean it's meaningful to somebody else, you know, and,

37:38 and so like vetting those ideas and surrounding yourself with good people who challenge you in

37:43 those ideas. It was, it's just experience more than anything. It's just good. It was great experience.

37:49 So one, all that kind of leads to the founding of origin. And so let's go back there. So you,

37:56 you've had some entrepreneurial, uh, experience up to that point. You've taken some lunch. You

38:01 learned a lot of lessons. You know, your, your wife stuck by your side, obviously, which is,

38:04 which is a great story even for her. What was the idea behind starting origin? So did you think,

38:12 okay, here's what we're going to do and we're going to stay in this vertical. Did you have this

38:15 idea that you're going to move into a bunch of different areas? Cause my assumption is, is that

38:19 you didn't start out saying, Hey, we're going to save American manufacturing, right? And we're

38:24 going to start origin to do it. So give us everything. The idea behind the name origin,

38:29 how you got started, kind of what the vision was then, and then we'll work into how it's expanded.

38:33 Yeah, there was a start and then there was a restart. There was a, there was a, um,

38:39 Hey, we're going to launch this thing and we're going to do this thing. And then there was, uh,

38:43 we're going to shut that down. And then we're going to really do this thing. And that was

38:49 basically in training jiu-jitsu through the recession, I saw just a lack of innovation in,

38:56 in jiu-jitsu keys and jiu-jitsu gear. And I was like, I'm a designer. I can make that better.

39:01 And I remember proposing it. I don't know why this is popping up. Let me, uh, weird. And I remember

39:08 proposing it. That was, uh, Cam Haines actually, he's trying on our new hunt, hunt pants. And the

39:16 text came through on my computer. I'm going to put this on airplane mode. He's like, these pants

39:19 are amazing. Hey, if you need to respond to him like that, that's a pretty poor Texas. We're going

39:24 to get there. Yeah, he says they're perfect. Um, so, uh, so I was like, I'd like to do something

39:33 about this. And I remember talking to my wife like, Hey, I want to, I want to try to start this new

39:37 business. But she was so fatigued from the stress of shutting that last business down. And, you know,

39:45 just she was really, really nervous about it. Ultimately, she's like, you know, do what you need

39:49 to do. She actually had me like, you need to felt your resume and start submitting it and all that

39:54 stuff. Yeah. Um, so I said, Hey, let's, let's just, let's just do this. So I started looking for

39:59 manufacturing and I couldn't find any US and I dug pretty deep. I was like, [inaudible]. So where does

40:04 everybody get their jiu-jitsu keys from? Pakistan. Right. So I was like, okay, that's what we need

40:10 to do, I guess. And I just was like, this is, this is ridiculous. You can only get geez in Pakistan

40:18 in China. It's ridiculous. But we, we did it like everybody else did. And we did it for the first

40:26 year of business. And then I found out that our manufacturer was ripping us off and selling our

40:31 intellectual property into Europe. The different things, you know, I had been designing. There

40:35 were some grip trainers. There was a specialty backpack. There was geez in the style of the geez.

40:40 And I was just like, man, this is such [inaudible]. I remember calling him out on, I think we're a Zoom,

40:49 a Zoom call or Skype, whatever it was back then. And being like, his name was Ali. And I was like,

40:54 Hey, Ali, I was like, I just like, this is absolute [inaudible]. I said, you're selling the things I'm

41:00 designing to other brands. I said, that isn't good business. He says, Hey, you know what,

41:05 it is what it is. You can't do anything about it. Business is business. And I was like,

41:11 Okay. And it was shortly thereafter, I was like, okay, so now I have a reason. There was a defining

41:22 moment. There's a reason to put it all on the line. And, and it wasn't much at that point. But

41:29 there was a reason to try to find a way to build this in America, you know, and just somebody basically

41:36 that's ripping us off telling me you can't do anything about it was all I needed. And I was

41:44 naive and a little bit arrogant. And, you know, and I thought, and I thought I could, you know what I

41:52 mean? So literally, I called some friends and family, we started cutting down trees in my

41:59 backyard. We had some timbers on into law, some logs on into timbers, and we started building this

42:04 little factory in the woods, found some old L being sewing machines that we refurbished from

42:09 like the 40s or 50s, right, and dropped them in and generated and started trying to sow stuff. I

42:15 mean, it's completely ass backwards. No business plan, just sheer crime of passion, I guess you

42:22 could say. Hey, sweetie, your mother showed me this carvana thing out for selling the car. I'm

42:28 going to give it a try. Wish me luck. Me again, I put in the license plate, it gave me an offer.

42:33 Unbelievable. Okay, I accepted the offer. They're picking it up Tuesday from the driveway. I haven't

42:39 even left my chair. It's done. The car is gone. I'm holding a check. Anyway, Carvana, give it a

42:45 whirl. Love you. So good. You'll want to leave a voicemail about it. Sell your car today on Carvana.

42:52 Pick up these may apply. Well, I mean, I remember, I can't remember that the exact interview or where

42:58 it was. I may have been on Jockos show, but I remember hearing about origin early, like when

43:02 y'all were just kind of getting going. And I remember thinking to myself, which is funny now,

43:08 what a waste. Just get your stuff from Pakistan. Just get it from China. Like, what does it matter?

43:13 Because again, I was very naive. I'm an end consumer. And so I'm like, I don't want to spend 50% more

43:19 for anything. Like, I need to make sure that my budget for my family works. And so something from

43:24 Pakistan or China fits in. And then as time went on, and y'all kept going down that path. And I kept

43:30 seeing videos and interviews where it's like, Oh, yeah, we went to the Dominican Republic to buy

43:35 some random machine so that we could make, you know, whatever, whatever. And then we had to find one

43:40 guy in Maine that knew how to work on that machine to fix this out of the other thing. And then it

43:46 was like, no, no, no, every last bit of the ghee that you're putting on your body was made here.

43:52 Every last piece of fabric that the intellectual property that went into the design. And it's just

43:57 different Pete. Like it's, I think that is why origin is done so well, because Americans are very

44:03 proud. Like we're very arrogant about our Americanness. Like we love that. But also it's like,

44:07 y'all have cracked a code that other companies didn't even try to crack. Like they didn't even,

44:13 they didn't even put pen to paper once. But that's just kind of what y'all do. And y'all

44:17 y'all keep doing that. It's impressive. Yeah, I appreciate that. It doesn't fit into a

44:22 traditional business model where you're going to know you're breaking all the rules like you're

44:26 not going to go get an MBA from anywhere. And they're going to be like, Hey, completely rethink the

44:30 wheel and start from square one in the woods of Maine. No one's going to tell you to do that.

44:35 No, it's it's it actually, but but you know what I said when people like, wow, that's crazy,

44:40 we're able to do I said, man, just look at the history of America. Look at the history of New

44:45 England. It was people taking risks on themselves. They had to, you know, go hiking through the woods

44:51 to find the most powerful rivers to spin a wheel, to spin a shaft to make a loom go. I mean, these,

45:00 most of them were men. These dudes were like absolute savage pioneers who didn't have the

45:04 internet and had to figure that [inaudible] out. So if they could do it with what they had, which was

45:10 nothing but hands and daylight, then we should be able to do it with what we have, which is access

45:15 to information. Right. So, so yeah, it just hasn't been done in a hundred years, what I say. It says

45:22 not that it can't be done. It just hasn't done in a hundred years. And in the way you learn about

45:26 starting a business would not be to find some old machines and teach yourself how to sew and then

45:33 try to find some old looms and some some folks that know how to how to fix and run these looms. It

45:38 just doesn't make a lot of sense. But somebody has to start the process. There has to be a renaissance

45:48 of manufacturing in America. As if we stop making stuff, we lose ourselves. We can't protect ourselves.

45:55 You know, it's it's very, very dangerous to not know how to use our resources. We're driving ourselves

46:03 back to almost like in a digital age agrarian society. It's almost like a you know,

46:14 agriculturally at one point where we weren't able to to process the things we're growing

46:20 cotton and anything else. We didn't we didn't have the industrial revolution yet. So,

46:24 it's almost like we're forcing ourselves back to that point. But the but what we're cultivating

46:30 is technology. And we're not doing anything with our hands. So, it's just as bad. You know what I mean?

46:36 Like imagine if America had to go to war right now, there's two tanneries left in America that

46:42 can tan the leather for the boots for our soldiers. Two. Two. The third one was in Maine and it shut

46:48 down during COVID. We almost we almost purchased that place. I spoke with the federal government

46:53 about it. They wanted us to keep it open. And I was just like, you know, we can't. Yeah, look

46:58 down three elephants and we're trying to, you know, like it's we're doing all we can do. But,

47:03 you know, somebody had to take a stand. And I think that, you know, Maine as as the tip of the

47:10 spear, I like to call it. It's actually the shape of the tip of the spear. You know, we we as new

47:16 Englanders can lead to this second industrial revolution and we can do it different and we can

47:22 do it better and we can do it. We can do it in a way that lifts people up and gives them meaning

47:29 and purpose versus the way it was done back in the day. Well, what you're saying is absolutely true,

47:35 especially with the manufacturing, we saw that in 2020 when we were concerned about where are we

47:39 going to get masks from? And China was doing all their, you know, screwing around with us and being

47:43 like, well, you know, we may be going to send you guys some masks. You think you can live some of

47:47 these sanctions over here for some of our people so that we can maybe send you some stuff and we're

47:51 like, Oh, crap. Our masks aren't made here. Our medicine's not made here. Any of that stuff.

47:57 So kind of what it seems like, and this is what it seemed like for me at the beginning,

48:00 it seemed like y'all were trying to make the best horse and buggy the world had ever seen

48:06 when we have cars. And I'm like, it seemed like a completely foolish thing at the time to me.

48:12 And I could not have been more wrong, because that is how revolutions get started. Because

48:17 it wasn't just that y'all were reviving things that had kind of fallen by the wayside. You were

48:22 resurrecting things that were dead. Like you were literally taking pieces of, there were pieces

48:27 of machinery that are central to y'all's business. That the only reason that you were able to buy

48:31 them was because it was too complicated to scrap out the metal, like at some point, right? It was

48:36 just shoved in a barn or some factory somewhere. And like, that's how it ended up being part of what

48:42 y'all do. And so it seemed so y'all are going through this path, you're doing things the hardest

48:47 way possible, which I appreciate when I go on a hike, I was like, okay, there's a trail normal

48:51 people take and there's one crazy people take. So I'm gonna take the crazy one. So I get it to a

48:55 degree, even though my entire livelihood isn't isn't, you know, on the line or something like that.

49:00 But very early on or seemingly early on, from the outside looking in at least, it looked like

49:06 Origin had all kinds of sparks, but the gasoline was poured on it when you found yourself in a

49:12 conversation over Zoom with a guy that maybe people have heard of called Jocko Willink. And so at

49:18 that point, my understanding is that y'all discussed things for a very short period of time and then

49:24 realized not only did y'all like each other, but you needed to be in business with one another.

49:28 And so kind of give us a sparks note, a spark notes version of how you and Jocko got connected

49:33 and kind of what that did for your business, because all of a sudden it was origin and then it was

49:38 origin USA and then it was Jocko fuel and it's just kind of, you know, expanded out from there.

49:43 Yeah. And to your point, you know, it's a little bit crazy to think about doing things that way.

49:49 But if you look at the amount of knowledge that has been exported and gone forever,

49:59 yeah, it's tremendous. And it's across many industries in the United States. So we sold

50:06 ourselves to the lowest bidder, that's China. They were the lowest bidder. And now they've

50:13 captured the knowledge and the machines. And we're relying on them, you know, and we're in this

50:19 economic war with them really, you know, and I think for Jocko, you know, he's a jiu-jitsu guy,

50:27 got out of the teams, the SEAL teams in 2010, I think. And I think he had started following origin

50:34 right off. And he was kind of watching what we're doing. I guess we had exchanged some emails

50:40 early on, but nothing ever materialized. And this is pre Jocko being, you know, really famous. He's

50:47 just a guy that trains jiu-jitsu, loves jiu-jitsu, et cetera, and appreciated what we were doing,

50:52 what origin was doing, trying to bring back manufacturing. And he saw, you know, and the way he puts it is

50:58 like everything that we use in the military, like the boots we wear were made in America.

51:06 Like there's people hard at work and factories providing the gear for, you know, for America's

51:12 warriors. And that really spoke to him. And once he became who he was, and I had lost like 10 years.

51:22 So I had a single miss a purpose for 10 years. I didn't watch the news. I didn't watch current

51:28 events. I didn't even know what's going on. I'm still finding out things that happened over that

51:32 10 year span all the time. And Jocko had reached out in 2016 or 17. We were, we were four or five

51:42 years into manufacturing. And you kind of put it out there. I've been trying to get ahold of this

51:48 guy up in Maine, been unsuccessful. If anybody knows how to get in contact with him, trying to get

51:53 in contact with him, because he's been talking about origin keys on his podcast. And so we connected

51:59 through this woman Sarah Armstrong. And he's like, you know, told me, Hey, I'm Jocko, yada yada yada.

52:06 I have this podcast. I was like, dude, I don't even know what a podcast do.

52:11 And he explained it to me. And I was like, Oh, damn, that's pretty freaking badass. And

52:17 we spent like four hours talking that first time on this zoom or Skype call, you know,

52:24 just shooting the [inaudible] talking about Jiu Jitsu, talking about business. And I was like, this,

52:30 this is a cool dude, you know, he's a Jiu Jitsu black belt, you know, which I, you know,

52:34 really respect someone who's gone through that journey. You know, so I know the way black belts

52:39 normally think, you know, they're, they, I think they just think a little differently, you know,

52:44 maybe not all of them, but all the ones I've met, they think a little bit differently. And

52:49 there's a certain amount of respect there for someone who's achieved that. And he's like, man,

52:54 I want to get involved with origin, we should find a way to partner up. We got off the phone and

52:59 his wife, Helen's like, Jocko, it sounded like you were talking to yourself. You know, we're,

53:05 we're very different, but very similar, you know, I mean, the way we look at the world are,

53:12 you know, ideals about protecting America and, and, you know, and remembering where we came from and

53:22 improving, improving this, this country for the better. And, you know, just, just the outlook on

53:29 life and Jiu Jitsu is very much aligned. So he flew up to Maine and we had a stake in a handshake in

53:36 Portland, Maine. And he's like, man, you know, basically I'll make it rain because I will tell

53:42 the world, you know, if you can, if you can supply the demand and kind of run the business and figure

53:49 all this stuff out. And we were, at this point, we were like seven, 10, 12 employees, some,

53:54 somewhere between there. It was just a few of us, you know what I mean? So there was, there was no

53:58 risk to us partnering. And so we, we got in bed together in a, in a big way, you know what I mean?

54:07 And decided we'd really, we'd really do this. And I remember Jocko saying to me, we were looking

54:13 at buying our first like building, it was a 20,000 square foot building. And I remember telling him,

54:18 like, man, I don't know how we're going to afford to pay this mortgage. It's a half a million dollars.

54:22 You know, we're still out in a still temper frame factory, you know what I mean? It's a half

54:26 a million dollars, it's 20,000 square feet. And I remember him saying, Hey, listen,

54:30 you will not have to worry about that mortgage payment. You will never have to worry about that

54:37 mortgage payment by the building. And I knew that at that point, I had the, the right partner,

54:43 you know what I mean? So now there's three of us, there's myself, there's Dedeko, Andrea Almida.

54:48 And then there's Jocko. And in, in us and our spouses, you know, we, we own origin. So

54:55 yeah, man, he's been a great partner. Really stayed true to who he was. I mean, we, we had a stake in

55:04 a handshake and we didn't have a contract for three years. Like we just went. So we did a very

55:09 old school way, just like everything else, origin. And, you know, it's, it's you shake the person's

55:14 hand, you look them in the eyes and you go to work. And you trust them. And you trust them. And,

55:19 and [inaudible] like that doesn't happen anymore. This episode is brought to you by Redfin,

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55:48 at redfin.com. Own the dream. Well, Pete, I mean, there's something refreshing about a story like

55:54 that because we live in the most litigious society, maybe in the history of civilization,

55:59 right? And so like you can't, you know, decide who's going to be your secretary of your homeowners

56:05 association without some sort of contractual agreement, much less something like this,

56:09 where you're building something. I'm curious where the shift happened, because obviously,

56:14 you know, Jaco was, you know, blowing the horns saying, Hey, everyone should buy this and that

56:18 you have a great story. The only American made key, you know, from soup to nuts is the origin

56:22 game, all those different things. But something shifted definitely at some point. I don't know

56:26 if there was an exact pointer if you just woke up one day and realized you were doing it. We've

56:30 mentioned it several times in the show where we're not just going to make stuff in America.

56:34 We're not just going to make great products that people are proud to wear and, you know,

56:37 wave their little American flag while they buy it online. But y'all became intent on origin,

56:43 USA, and then the expansion to the Jocko fuel and that whole line of products to rebuilding and

56:48 reclaiming American manufacturing, right? Which sounds dumb to even say, because it's such a big

56:55 idea. Like it's not like I'm going to eat clean for 30 days or I'm going to train you just for

57:00 six months and be concerned. It's a whole different thing. It's not even like when people talk about

57:06 how do you eat an elephant one bite at a time. It's a woolly mammoth. It's an entire family of

57:10 woolly mammoths that you can only take the world's smallest bite to rebuild America and reclaim

57:16 American manufacturing. When did that shift happen? Because all of a sudden it was like

57:20 everything y'all were doing, every new vertical, every new idea was to that end.

57:25 Yeah, it happened early on.

57:28 You know, as I was traveling around New England, going to these old mills and factories looking

57:36 for machinery, there's this just, there's air of just depression, you know, there's just these

57:48 deteriorating communities. They're falling apart, the homeless people, the drugs and alcohol,

57:54 so the substance abuse and physical abuse. And it was, it's just bad, man. And it's not how I

58:04 remember growing up when, you know, there were mills and factories, you know, pre world trade

58:09 organization kind of pre NAFTA. So I was growing up during the time where every week in the newspaper

58:17 another factory or another mill would be shutting down. And I didn't appreciate that, but it did

58:24 drive perspective later on when we started manufacturing and I started looking for help

58:29 and couldn't find it and started going into these mills and just thinking like,

58:34 why? Why? Why? Why can't we do this anymore? And I think I've always asked that question,

58:42 it got me in trouble a lot as a kid. Got my whole family kicked out of a church once,

58:47 you know, because I was 13 years old questioning what the pastor was preaching. And like, no,

58:52 that's actually [inaudible] because that's your own ideas and that's your own influence and that's

58:58 your own interpretation. You know, so I always asked why and I didn't care who I asked it to.

59:05 And so I just asked the question, why and why can't it come back? Well, because it's dead,

59:08 it's gone forever. Why? Who says that? Where's your source? Why? Well, because it's, it's more

59:16 expensive to make it here. With all of our new technology and all of the opportunity for automation,

59:22 it can't be done differently. And I, and so I just looked at the problem in the equation,

59:28 like I approached Jiu Jitsu. It literally was just applying Jiu Jitsu to business and

59:33 trying to find the angles and the leverage and the timing, you know, and applying all those

59:41 concepts into business and, and, and trying to stay lean and, and not knowing much about business,

59:47 being, being a little bit naive. And I asked the question, why? And I got the answer because

59:55 somebody said so. Well, I don't respect that person. So let's say, no, you can build it in America.

1:00:04 Let's just change the narrative to, oh, made in America is dead too. Made in America is alive.

1:00:13 You know, like it's, it's alive. It's, you just got to remind people why it feels good to build

1:00:20 calluses. You got to remind people that it feels good to build something hard together. And,

1:00:27 and we had to start out that, that concept, you know, that, that thesis that, oh, it can be done.

1:00:34 I put it out there and hired a person, then two people and then four people and those four train

1:00:43 eight and 16 and, and so on and so forth. And we just started tracking everything we were doing

1:00:49 and putting out there to the world. Like, hey, this is what we're doing. We're going to do it

1:00:54 without compromise. And you know what? We may make some tuition payments along the way, but we will

1:01:02 not fail at it. My wife and I read mortgage, our house, you know, we, you know, we took some bold

1:01:09 steps to make it happen. Jocko came on board. He abandoned some, some very lucrative financial

1:01:15 relationships to come on board with origin. That was my ask, you know, and, and it just, it just felt

1:01:23 like it was the right time to remind people that it's not about fast fashion. It's not about the

1:01:31 latest and greatest. And, and you should know who is building your product and how they're building

1:01:39 it. And, and also remember that our grandparents who fought in World War II, the greatest generation,

1:01:50 they fought for our ability to not only to be free and to think freely,

1:01:59 but they, they fought for something deeper. It, it was

1:02:08 a shift in the mindset of the world at that time.

1:02:18 And I feel like the things they fought for got sold away. You know what I mean? Like completely

1:02:25 sold away, scraped and sold, you know, like a thief in the night. They just disappeared. And

1:02:33 and the people were, were sacrificed. The jobs and the communities were sacrificed. And that wasn't

1:02:40 their intent. You know, their intent of, of, of kind of protecting America and, and turning on that

1:02:49 manufacturing machine during World War II and the factories retooling. Like, that's what made,

1:02:55 made it all work. That's what made it all happen. You know, and the, and the fact that they fought

1:03:00 for that and that the women went into the factories and built the tanks and the guns and the clothes

1:03:05 and the boots. Like, that is so core to who we are. They would be, they're rolling over in their

1:03:12 graves now that, that we've become so disconnected from, from the source of what got us started.

1:03:19 So I had this kind of internal, like, my grandfather would only be proud if we did it this way.

1:03:29 My grandfather, who grew up working in the PB tanneries at eight years old, pulling tacks out

1:03:36 of the hides by hand, he wouldn't be proud of us importing stuff from Pakistan. My great-grandmother

1:03:43 who worked in the low spinning mills as a low mill girl, she wouldn't, she wouldn't be proud

1:03:49 as an immigrant, you know, and, and like the, the, the easy path is a path that's going to lead to

1:03:58 nowhere. And the hard path is, is a path that's going to lead to victory and freedom, ultimately.

1:04:04 And, and so I, I just constantly remind myself every day, like what we're fighting for. And I,

1:04:12 I truly believe we are changing the face of America when it comes to how people think about what they

1:04:19 wear, how people think about manufacturing, rebuilding communities. The messages I've received are

1:04:25 people starting factories, you know, and getting manufacturing. It's insane. It's insane. It's,

1:04:31 it's, it's amazing. I know we're having an influence on rebuilding America. And I believe that my

1:04:38 generation is responsible. I call it the Fort builder generation. It's a, I'm a Gen Xer. I say,

1:04:45 I say like, it's not all on us, but we are, we are in a big way responsible for the future of the

1:04:52 company. Because it's my generation who didn't have technology, the Fort builders, the big wheel

1:04:58 riders, who then found technology in college, right? We were directly connected to the, to the,

1:05:06 to the, to the greatest generation, because they were our grandparents, and our kids are the first

1:05:11 ones that are like fully, you know, involved in these digital devices, had any authentic experiences.

1:05:18 So like this, these market dynamics, and I feel, I feel responsible for changing the way America's

1:05:25 going. It's, it's the, it's the Gen Xers that are going to get into politics are in politics now,

1:05:30 going to be the next president of the United States. And, and we have to bear the burden

1:05:36 of what the face and future of America and American industry looks like. It's on, it's really on us,

1:05:44 you know, and so, um, I, I know that, you know, I know that. And I'm trying to do my part at the

1:05:54 same time. Well, and as you're talking Pete, it's, and, and you know, I say this as a term,

1:06:00 I'm endearment, it was almost like you and your team were too dumb to believe when someone told

1:06:04 you no, because typically the book would say the answer is no move on. This, this thing doesn't

1:06:12 exist anymore. This can't be reclaimed. And so all the smart people would say, all right, we'll

1:06:17 move on and try to do something a different way. Well, that's how a lot of our manufacturing was

1:06:21 moved to begin with, because you had basically people that were earning slave wages overseas,

1:06:26 American companies took advantage because of the almighty dollar. And that's how it happened.

1:06:31 It happened a little by little by little, and then all at once. And now you're trying to reverse

1:06:36 that little by little by little, and hopefully all at once at some point. And you talked about,

1:06:39 you know, you took some lumps like I call it dummy tax. Like guys, if you're going to do anything

1:06:44 that's worth doing, you're going to pay dummy tax as smart as you are or as many support systems

1:06:48 as you have, that's certainly going to happen. And you were talking about the greatest generation,

1:06:51 like think about the people that were in line to buy war bonds, not because they had to, but because

1:06:56 they wanted to, because they believed in something that was so far outside of themselves. But now

1:07:00 we live in a culture where we're obsessed with the self. Whereas like our parents generation,

1:07:06 they would have never identified themselves as, Oh, I'm based on their their sex or based on their

1:07:11 political affiliation or something like that. They're like, look, I'm a dad, I'm a business owner,

1:07:15 I'm an American, like those types of things, like even just our ideals on identity have shifted

1:07:21 so unbelievably much. But to keep us from going off of the, you know, philosophical train here,

1:07:25 I do want to talk a little bit about some of the main product lines within origin. And you know,

1:07:30 we'll have to give short shrift all these because we're not going to be here all day.

1:07:32 But mainly I'm thinking about the keys, the jeans and the boots. Okay. So at some point,

1:07:37 like obviously the story of the jeans was, you know, very famous at this point,

1:07:40 Jocko sitting in an airport and he sees all these people walking around in jeans and he calls

1:07:44 and he's like, Hey, what is basically everybody own? They own jeans. Let's figure out how we can

1:07:48 make some jeans. The boots are on another level. Like, they're just when you have them in your hand,

1:07:55 you feel like there's something of substance in your hand, like it just feels different.

1:07:59 But the keys, and then you can talk about whatever you want to talk about, the keys are on a different

1:08:03 level entirely. And so again, I've rolled a lot of rounds. I prefer doing gear work over no gear.

1:08:08 You know, I've had my Tatami, a Stilo 6.0s, and I've had my random gear because it had a cool design

1:08:14 on the inside, but the gear itself sucked. And you know, the pants ripped or they just didn't

1:08:18 really fit right. But I could literally feel the difference. And I'm not just putting you on.

1:08:22 The first time I put on an origin key, I was like, Oh, I get it, because I had had other friends that

1:08:28 had had origin keys, and they train with them. They're like, Oh, the belt buckle is so cool. And

1:08:32 all these different things. But whenever I put one on, and then I put on the path key,

1:08:36 and then I put on the riff key. And I'm like, this doesn't make sense. It feels like pajamas.

1:08:40 But they're they're danger pajamas. They're struggle pajamas, like that type of thing.

1:08:44 So talk to me about some of those lines, because obviously it started with the keys.

1:08:48 And then I believe you expanded out to jeans and then boots were added or something like that.

1:08:51 Just talk to me about some of your products, because I know you're proud of them.

1:08:54 Yeah, no, definitely. I mean, Jiu Jitsu, the Gee hadn't been reinvented for 100 years. It was a cotton,

1:09:01 it was a textile used for a poultry, right? So all other Gee companies out there are basically,

1:09:08 you're wearing a poultry. That's how I like to put it. That's where pearl weave came from.

1:09:13 It's in a it's in a poultry fabric. And it was just durable enough to make into a kimono that you

1:09:19 could then pull on and not rip. So understanding where we had come from, no one had ever really

1:09:26 really designed and manufactured a garment, a piece of gear for Jiu Jitsu that actually

1:09:38 should help you perform better. That should make you one or two percent better, maybe even more.

1:09:43 And so we went into, you know, like fabric, a little bit of fabric science and, you know,

1:09:50 just how you blend things and twist things and weave things. And we produced a garment

1:09:55 that actually is designed for Jiu Jitsu. It's not designed for poultry. So all those other brands

1:10:02 that many import from Pakistan and China, because that's the only other places you can get geese.

1:10:07 I don't even know if there's any key manufacturers in Brazil anymore.

1:10:11 You're wearing something that has a cool embroidery on it that actually isn't going to help you perform

1:10:18 better. So that's all it boils down to. You know, we like, why aren't NFL players still wearing

1:10:24 leather helmets? You know, like, oh man, there's innovation, you know, there's innovation in every

1:10:31 single sport, you know, under armor came out with the football shirt, which was a tight knit shirt

1:10:37 against your skin that cools you. Like it's that simple. There's technology out there that could

1:10:42 be deployed in Jiu Jitsu that wasn't that that we deployed and develop some of the technology. So

1:10:47 like, if if you're doing Jiu Jitsu and you're not wearing origin, I feel real bad for you,

1:10:55 because you are blinded, you know what I mean? Like you are blinded by what, you know,

1:11:02 that you could just be performing that much better. So and of course, the quality is

1:11:08 a second to none. As far as like boots and jeans, like those other two core products.

1:11:12 And then of course, getting into our new hunt line, we decided to build the two hardest things to make

1:11:19 boots and jeans and the two things that used to be made in America in a big way.

1:11:25 And we knew that if we could make these two things, we could make anything. Our first pair of

1:11:32 boots, starting from the sketch on a piece of paper I gave to this old-timer Henry,

1:11:37 it cost us the half a million dollars to get our first pair of boots. That's that was all tuition

1:11:42 payments. Yeah. Being naive that you can do it again. Buying in the old machinery, trying to

1:11:49 figure it out and having a single miss a purpose on that. And the same thing with jeans. The thing

1:11:54 with jeans is our G pants, we manufactured like jeans. So it was an easy it was an easy transition.

1:12:00 But jeans and boots are what built America and their core to who we are. And we had to make those

1:12:06 two things in an effort to be able to make anything else we were going to make as a brand. Of course,

1:12:12 our goal is to become America's next big brand. It's to build a yeti, not a unicorn. Unicorns

1:12:18 are soft and weak. We're building a billion dollar company. And when we get to that point,

1:12:27 is there 20, 30, 40 factories spread across America? The mills and people that that's going to employ

1:12:35 the farmers, they're going to have to grow the material cotton or wool. You know, like there's

1:12:42 something very special and real and undeniable in something there. No one is going to chase. No

1:12:51 other brand is going to chase that because they're focused on the brand. They're not focused on

1:12:55 people. So that's key to who we are. We start with people. We're born on the ground, made in

1:13:00 America without compromise, built to work, made for life, seed the shelf, dirt, shirt, field to

1:13:05 finish, fiber, fabric. This is how we're going to do it. And we will not and we will not sway or

1:13:13 swerve or move. We will we will continue going this direction. I think one of the things that as we

1:13:22 were talking about the future direction and how we how we build the supply chain up and what's

1:13:29 core to our demographic, you know, and and and that that man that we sell to because we are we

1:13:35 don't have a women's line yet, you know, in a couple of years, we will. Was that person who trains

1:13:42 and lifts and rolls and runs and rides. They also are looking to provide for the family. They're

1:13:48 also hunters, you know, they also they also get out there and and try to be true hunter-gatherer

1:13:55 providers. And and we knew we had the ability to build a hunting line. And we knew we had the

1:14:03 the know how and the wherewithal. We've already proven it on the mats, you know, that we can

1:14:10 build the world's most durable gear. We knew through Jiu Jitsu, we could provide innovation

1:14:15 in textile science, you know, and and we knew our market would be like damn and nobody else was

1:14:22 doing it. And the American hunter is probably, you know, one of the most, you know, savage patriots,

1:14:29 you know, in America, they care about made America. And none of them are wearing anything made in

1:14:33 America when it comes to hunt. So we're we're obviously launching that line here in the in the

1:14:39 coming week. So, you know, we've got big plans. Our line plan next year is massive. The things

1:14:46 we're going to build and make the textiles we're going to knit and weave. But but we're not stopping

1:14:52 but those things, those Jiu Jitsu born on the ground, Denim and Boots that built America,

1:14:58 they're really core to who we are as a brand. And I know that, you know, we've kind of made it when

1:15:03 we're when I'm sitting in the airport watching walk around and origin jeans. So, so yeah, man,

1:15:12 that's that. I mean, it's it's quite the path that y'all have taken to doing this. So I do want to

1:15:17 talk a little bit more about the hunting line specifically, because that has caused quite the

1:15:22 stir, obviously, because it's a lot of people that, frankly, maybe don't do Jiu Jitsu or haven't even

1:15:28 heard about the jeans and the boots, but they're like, wait a minute, American made hunting gear?

1:15:32 Like that, that sounds different. Oh, wait, Cam Haines is wearing this stuff. And he's talking

1:15:36 about on the Joe Rogan experience. And like all of a sudden, there's all this, all this smoke.

1:15:40 But then I, and you can tell me whatever you feel comfortable telling me on air. It's not a,

1:15:45 it's not an easy thing to do, especially when guys have expectations, because they know when

1:15:50 they're going to be out in the field, taking care of business, right? A lot of guys are going to be

1:15:54 out in September. And, you know, they're still waiting, you know, they're signed up on the email

1:15:58 list. So give us an update on kind of where the line is, but also what does the line include?

1:16:03 Because a lot of people are excited about origin hunting gear, but they don't even know what all

1:16:07 is going to be included in that. Yeah, I mean, people are really good about trusting the process

1:16:12 because we have never, you know, failed them. You know, we've been people like, oh, we're just

1:16:18 going to build a hunt line. Are they going to be able to do that? Man, we've been doing it for a

1:16:21 decade. We've been building the most durable [inaudible] in America for a decade. We're just applying that

1:16:26 to the hunt industry. So, you know, a little bit about how we were able to do it. You know,

1:16:34 one of my new partners actually now is a guy named Kip Folks. And he was the co-founder of Under Armour,

1:16:41 Savage Dude, you know, former professional lacrosse player and a hunter. And I got him into Jiu-Jitsu

1:16:50 also recently. Nice. But, you know, he brought this idea that he had for, and he, you know, he was

1:16:58 a chief operating officer at Under Armour for a long time. You know, the guy knows how to build

1:17:02 product. He knows how to make product. He knows how to manufacture product and source textiles.

1:17:05 And he was telling me when he first started back in the late '90s, you know, they used to have 20

1:17:12 factories in America making all their gear. You know, so here's a guy who, he did the same thing we did.

1:17:18 He found an old factory. He loaded up a U-Haul machinery, drove it to Maryland,

1:17:23 bought a house in Maryland, put all the sewing machines in the house and started making stuff.

1:17:28 So, you know, I think him seeing what we were doing was not only, you know, a little bit

1:17:35 nostalgic for him, but something he wanted to get involved in. And he had this idea for this

1:17:43 hunt line that, you know, we were discussing for a while, but really kind of convinced me on the

1:17:51 need for origin to do this, you know, and how it can wedge open a whole group of people to

1:17:58 the brand. And they already will fit into the mindset. They already get the message. They just

1:18:05 don't know we're here. They don't know we exist. You know, and they're very loyal to America,

1:18:13 they're patriots. So, you know, I haven't hunted a lot in the last 10 years because I've been

1:18:20 focused on the brand, but my son is an avid hunter and trapper and my wife's whole family are avid

1:18:26 hunters also. You know, and, you know, I get out, I get out, you know, once or twice a year and I get

1:18:31 the hunt, but it's not that often. You know, in talking with Kip about, can we do this in America,

1:18:42 the answer was yes. But then the second question was how about the textiles though, you know, like,

1:18:48 we got to stay true to who we are, man, like made in America without compromise. That means

1:18:52 everything's got to be knit and woven in America, even the printing, the printing of the camel with

1:18:56 the acid etching and sublimation of the camel. Is there the infrastructure there? And we found,

1:19:03 in different parts of America and the nooks and crannies, we found a way to make it happen. We

1:19:09 found the acid printer. We found the sublimation company and the print company. You know, the last

1:19:15 ones left that are still printing camel for the military. And we found some textiles and

1:19:22 improved upon them performance textiles. We gleaned some things from the military that

1:19:28 let's just say had never been used commercially, only ever been the military, some different wool

1:19:35 products. And we tweaked those and we developed a line of technology. And then we used those

1:19:42 technologies, those textiles to develop a line of product. And we took old school tiger stripe

1:19:47 camo and reinvented it, you know, and we call it raptor camo, origin raptor camo. And we just kind

1:19:55 of mashed all these things together. And we got it done. And we're about to go into manufacturing.

1:20:01 I'm in here in North Carolina. We're about to go into manufacturing here in the next week. So,

1:20:05 a little bit about like what we're building. It's a simple solution. It's a simple idea. There's

1:20:12 an alpha, a Bravo, and a Charlie layer and ABC. That's your layering system. When you purchase a

1:20:17 product, it's going to have an A, a B or a C on it. There's base layer. There's tetralock light,

1:20:24 which is a more of a cooling shirt. There's nano wool, which would be more of an insulation.

1:20:31 There's nylock, which is ultra durable nylon based textile we use in our pants. There's stealth

1:20:39 wool, which is a freaking really cool breathable wool merino American merino wool insulation layer.

1:20:47 There's a sto jacket, which is bad assets, like a windbreaker style jacket. And these have different

1:20:55 types of finishes and different features, which I'm not going to get fully into. And then we have

1:21:01 a rain layer. We have an insulation layer, nova lock. And all of them have lock on the ends,

1:21:07 LOC, because we're born on the ground, man. We have body lock, guard walk, oval lock,

1:21:12 poly lock, right? So we tetralock. We have all these, all these new textiles, and we're going to use

1:21:20 them and hunt this season. And then we're going to yank them all into the durable goods and all the

1:21:25 other [inaudible] we're building. So the nylock material that we're using for a pant will also be used for

1:21:32 tactical pant in 2023. You know, the nano wool we're using for this base layer will also be used

1:21:38 for a ninja hoodie, a black or gray or OD green ninja hoodie in 2023. So it's, it's, it's been an

1:21:44 expensive proposition, a very expensive proposition. But like to build performance, technical product

1:21:54 in America, not a lot of companies are doing that. I think each of the Mississippi, we might be the

1:22:00 only one doing it at the level we're doing it. So owning that supply chain, starting with people

1:22:07 and making sure it's done without compromise. I think it's honorable, you know, I mean, it's not

1:22:14 me doing it, you know, I cast kind of the light vision, and we have 400 people making that [inaudible]

1:22:20 happen. So I think it's honorable, but most importantly, I think, I think if, if the Gen Xers are going

1:22:28 to be hugely responsible for the future of America, I think it has to be done. And we just got to

1:22:34 continue to proliferate the message of made in America, why it's important. Check the tag, man.

1:22:39 Yeah, absolutely. And I agree that it is an honorable thing to do. And a lot of the things

1:22:45 that are honorable aren't always necessary. And the fact that y'all see it as both, this is honorable,

1:22:50 but it's also necessary. And y'all are going to be paid off for that because, you know,

1:22:55 any more, especially in 2022, people will buy things because it makes them feel good, right?

1:22:59 They'll buy from a particular brand because it makes them feel good. They don't have a positive

1:23:03 feeling in their, in their heart when they're buying a, you know, a pair of Nike shoes or

1:23:07 a pair of Adidas shorts or something like that. There's, there's not that feeling there because

1:23:10 it's just this big faceless brand that makes stuff that they've bought before that they see their

1:23:15 friends wearing. This is different. The stuff y'all are producing is very, very different. I like

1:23:20 all my listeners and everyone that y'all have talked to is super, super excited about the

1:23:24 hunting line. All the other stuff is great too. And like everybody loves everything else,

1:23:27 but there's something different. It feels different about the hunting line. It feels like it's almost

1:23:31 an elevated, you know, version of importance. Yeah, it's complete, you know, and I think my

1:23:37 ultimate goal in all of this is, and we got a message from a gentleman whose daughter, I think

1:23:44 she was like nine years old, wanted to wear his origin hoodie and he had to explain to her what,

1:23:48 what it means to be able to wear this. That's, that's thoughtful. That's touching people

1:23:56 in a different way. So when people wear that, and what that circle is, that origin is the,

1:24:02 it's the wave of freedom. It's, it's the reclamation reclaiming. It's reshoring the machinery and it's

1:24:09 restoring communities. Reclaim, restore, restore. It's the wave of freedom. If we can do those things,

1:24:17 you know, that that momentum is going to, is going to carry us into this, this new wave,

1:24:23 this new renaissance of manufacturing. And, and I think that if we don't do it,

1:24:31 I think we lose ourselves. And I think, I think the foundation of what America was built on

1:24:37 is going to actually change what America is. And I like what it is.

1:24:45 Yeah, I agree with you. And to be honest, that would be an amazing place to leave it. But I'm,

1:24:49 I'm greedy and selfish. And I have one more question because there, there's one more thing.

1:24:54 So I know you're a forward thinker. Obviously you, you, as you were describing the hunting line,

1:24:58 right, you're describing the tactical pants and you're describing the other stuff that your processes

1:25:04 are going to be feeding into next year. But that's 2023. Yeah. Okay. Last question of the day,

1:25:12 Origin USA 2033. Okay. What are those things that are on the periphery of your imagination?

1:25:20 And don't worry, my audience isn't going to hold you to it. And let's take it real aggressive.

1:25:24 And then I say, yeah, go for it. What are those things that no one's really even thinking about?

1:25:29 Maybe Jaco's not thinking about it. Kip's not thinking about it. Like no one's really thinking

1:25:32 about it. What are those things that you want to have the Origin logo on 10 years from now?

1:25:38 Yeah, in 10 years from now, you're probably going to see origin factory stores seated across America,

1:25:44 where as a consumer, you can come in, you can buy a pair of jeans. You know everything in that

1:25:50 store is made in America because our message has hit 300 million people. And you buy those

1:25:58 pair of jeans and you look up on the screen of the factory, make it them. And someone on the

1:26:04 other end says, man, hey, Kyle, thanks for your jeans. Here's a team that made them. So we're going

1:26:09 to do more of what we're doing. We're just going to we're going to we're going to bring it to more

1:26:14 people because more people need it. From an innovation perspective, you will see us in

1:26:20 probably footwear, probably training sneakers, things like that. Anything you wear

1:26:32 will be making. Anything you wear, we will be making in America without compromise. So

1:26:38 use your imagination on that. I can certainly use my imagination so can the rest of you guys.

1:26:45 But Pete, I appreciate I'm so glad that we finally got this nailed down. I'm glad that we were both

1:26:50 sticking to this time. And man, that was that was a lot of fun being able to hear a little bit more

1:26:55 about the story. And I think we heard some stuff that hasn't been said before in any of your other

1:26:58 interviews. But for now, I know we'll have you on again. But for now, that's all for me. Is there

1:27:02 anything else you want to get off your chest? No, man, I appreciate you having me on. Again,

1:27:06 I apologize. We had to do the reschedule thing. But it's it's great to get on and talk with you.

1:27:10 I appreciate all the questions and letting me share, you know, my story and the origin story

1:27:16 with your audience. It's awesome. But when you again, when you reschedule because you have to go

1:27:21 by a factory or hire 100 people or save America, I guess it's okay. I guess I can squeeze you in

1:27:27 at a later date. So I'm not offended in the least bit. Pete Roberts, thank you for coming on a

1:27:31 Daunton life a man's podcast. Thank you much, man. There you go. Guys. I hope you enjoyed my

1:27:35 interview with Pete Roberts. But before we let you go, we are going to do a quick resilience boost.

1:27:39 Add in Daunton life, our mission is equipping them into pushback darkness with content that

1:27:42 for just spiritual, mental and physical resilience. So I've got a link to the origin YouTube channel,

1:27:47 but then also the origin website. So origin main calm guys, that's where you can go. Check out

1:27:51 their products. That's all the origin products. So that's the boots, the gears, the rash guards,

1:27:55 everything. And then also all the jocko fuel products. So that's the proteins, the vitamins,

1:27:59 the supplements, everything else. And remember, when you go to check out, use the promo code

1:28:03 Kyle, just my first name, K Y L E. All right, guys, thanks so much for listening to the show.

1:28:06 We do appreciate it. Where have you listening to this? Please subscribe, rate and leave us a

1:28:10 positive five star review. If you want to come speak live at your event or on your podcast,

1:28:14 just shoot me an email to info at undonton.life. That's I N F O at undonton.life. Follow us on

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1:28:22 donate to keep more content like this coming your way. Just go to www dot undonton.life. And as always,

1:28:28 we want to thank the band August Burns read for allowing us to use their music for our content.

1:28:31 The musical and this podcast is our song cutting the tides, which is off their 10th anniversary

1:28:35 re recording of their album leveler. The links are in the description. I'm your host, Kyle Thompson.

1:28:41 Remember, keep pushing back darkness, keep forging spiritual mental and physical resilience.

1:28:47 Keep seeking the Lion of Judah.

1:29:17 [Music]