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1:00
This is Undaunted Life of Man's Podcast.
1:22
I'm your host Kyle Thompson. Let's get into it.
1:25
All right, guys, we've got a special guest on the podcast today.
1:27
His name is Dale Brisby, and so with his introduction,
1:30
I'm actually just going to read the description from his YouTube channel.
1:34
Who is Dale Brisby?
1:36
Dale Brisby is a legendary bull riding gypsy soul that is always onto the next one.
1:40
He crawls out of bed the same way he crawls into the bucking chute, ready to keep it 90.
1:45
He loves spurring big bomber necks for big money checks.
1:48
You can find him at the pay window behind the bucking chutes in the chute
1:51
or even bust him Bronx or tearing down honky talks.
1:54
He's been 90 in Maine, Spain, Spokane, and Alabama.
1:57
Thank you for taking a moment to enjoy a shenanigans on the road,
2:00
at a rodeo or at home at Radiator Ranch.
2:03
We all know that one guy who's always playing.
2:05
You find yourself wondering every time he opens his mouth.
2:08
If it's a serious story or another joke,
2:11
you think to yourself, you play too much, but it is funny and you're good looking.
2:15
And I want to name my kid after you and you're a legend.
2:18
And I want you to kiss my wife on the mouth.
2:20
Well, that guy is me.
2:23
This guy is a great YouTube and internet personality.
2:27
So he is in the world of rodeo and bull riding and all that type of stuff.
2:31
And I actually had the opportunity to go down to his shop and to his area and to his land
2:36
to go shoot an episode on his podcast.
2:38
I don't know if this one will be out first or if my interview on his will be out first.
2:42
But it was cool because we were there and it was kind of,
2:44
you know, kind of bad timing because I had just gotten a tattoo.
2:47
And so like I couldn't literally do cold plunge or work out or sauna
2:51
or do jujitsu or ride a bull or any type of stuff.
2:53
So I'm going to have to get back down there to the middle of nowhere, Texas,
2:56
to do all those things with him.
2:59
So we'll have to do this again.
3:00
But we got done with my interview on his show.
3:03
And then at the time we were having crazy tornadoes in Oklahoma in November of all the
3:08
times because apparently I live in the dumbest place on the planet.
3:12
But I'm looking at the radar and there is an entire storm from the length of where we were
3:18
in the whole highway back to Oklahoma City area.
3:21
And so I was like, all right, crap, I'm going to have to wait two or three hours,
3:24
just kind of chill out and let this kind of move its way through before I start driving.
3:27
And he was just like, hey, do you want to just go ahead and just interview me for your show?
3:30
And I was like, absolutely.
3:32
Like if we're just going to be sitting here, let's do it.
3:34
And so we actually switched sides.
3:35
So he normally sits on the right side of the table.
3:37
And you know, the guest sits on the left side.
3:38
So we switched sides.
3:40
I stole some of his shades and grabbed a hat and all that.
3:42
And so we just had a great time talking about, you know, rodeo.
3:46
And you know, because again, he's a character and all that he's kind of playing this thing up.
3:49
But he is a legit rodeo guys on a lot of different things in the world of rodeo.
3:54
And so we talk about that.
3:55
We talk about what makes the difference between like a really good bull rider and like an elite
4:00
level bull rider who he thinks the best bull of all time and best bull rider of all time is.
4:06
We got into a discussion about, you know, his faith and how that attaches to his father.
4:10
His father actually tragically passed away of a heart attack while on his horse at a rodeo,
4:15
while he himself, Dale was at a different rodeo.
4:18
And so we talked about his relationship with his father and then, you know, kind of getting
4:21
into the world of entrepreneurism and starting, you know, a podcast and starting his YouTube
4:26
channel and then having his brand where he sells, you know, hats and shirts and all kinds of great
4:30
stuff, really, really had a good conversation with him.
4:32
But I'm going to do something a little bit interesting here.
4:34
So hang with me for the rest of this intro.
4:36
So I'm at his house the night before we're recording and we're having some ribeyes.
4:40
So he's mainly carnivore like me.
4:42
And so we're having some ribeyes.
4:44
I took one bite of this ribeye and I go, dude, what did you season this with?
4:50
Because I'm, I'm pretty, you know, in terms of my stakes, I'm like black pepper,
4:54
a garlic powder, coarse salt, like that, that's kind of my thing.
4:58
That's my go to and that's really all you need to do.
5:01
But this seasoning that he had on the steak was just incredible.
5:04
And so the thing is, as Dale, he has, you know, a relationship with kind of this,
5:07
this big cattle production thing and he's got this seasoning thing going on.
5:10
He goes, hey, man, this is a seasoning that my buddy makes.
5:14
He's, he's really small.
5:15
And you know, he just, this is his family's recipe.
5:18
And you know, he just kind of gave me some.
5:19
And so, you know, I just like supporting him.
5:21
But you know, I kind of have, you know, other things going.
5:23
And so I'm going to make a recommendation for you guys.
5:26
And I'm telling you right now, I am not being paid to do this.
5:28
This is not part of an in kind, you know, trade or sponsorship and anything like that.
5:32
But I just, when I see something that's awesome that came from, you know,
5:36
a small business and a small town, that's awesome.
5:38
I just want to share it with you.
5:39
So guys, I want you to check out G's seasoning.
5:42
Okay.
5:42
So I'm showing it on screen.
5:43
If you're watching it on YouTube right now, if I can get it in focus, boom.
5:46
There it is.
5:47
G's seasoning.
5:48
And so the website is gscasoning.com.
5:52
This is in the show notes.
5:53
Guys, you always ask me, where's the link?
5:55
It's in the show notes.
5:55
Go to the show notes.
5:56
Where is it?
5:56
It's in the show notes.
5:57
G's seasoning.
5:58
Now, I think I went, I'm going to go look at it right now.
6:00
As of this recording on Instagram, let's see how many followers G's seasoning has.
6:05
They have 168 followers, guys.
6:09
168.
6:10
This is a very, very small operation, but I just got to tell you this seasoning is incredible.
6:16
I'm kind of a seasoning snob.
6:17
And so I kind of know what I want if I'm doing like a brisket or steak or pork butt or something,
6:22
you know, different.
6:23
But like this, I asked Dale, I was like, what all do you put this on?
6:26
He's like, you know, I put it on eggs and I put it on chicken and I put it on steak.
6:29
I just basically put it on everything.
6:30
So I just thought it would be cool to share that with you guys because considering how small
6:35
this is and how small of an operation this is for this family, I get 100 of you guys
6:40
decided to get on their website and buy a bottle to have.
6:43
I think it would be a cool thing for this family.
6:45
I bought six bottles that I may be giving out around Christmas time and I'll probably end up buying
6:49
some more.
6:49
So anyway, that will be in the show notes.
6:51
G's seasoning again.
6:52
This is not a paid ad.
6:53
I just thought it was cool.
6:54
It was cool that Dale was one that like help his buddy out and I thought, okay,
6:57
this is a way that I can help his buddy out since he's already got something going on.
7:00
But guys, that's a very long intro, but it was a very, very fun time that I have with Dale
7:04
Brisbee. So without further ado, let's get into it.
7:06
Well, Dale Brisbee, I would normally do my normal intro, which is like, hey, welcome
7:11
to Undone to Life of Man's podcast.
7:12
But this is the first time I recorded a podcast wearing someone else's sunglasses while sitting
7:17
in their seat inside of their own basically house.
7:20
And so what am I supposed to say to start here?
7:22
Like welcome to your place or welcome to some, I don't really get it.
7:26
That was loud.
7:27
You don't mind if I drink a beer, do you?
7:28
I get go for it.
7:29
I guess it's water.
7:30
I'm kidding.
7:30
It's water, canned water.
7:33
To Winnebago, Texas.
7:34
To Winnebago.
7:35
You can say or start this podcast, however you'd like.
7:39
Well, I guess I'll just do it awkwardly like I did just then.
7:42
But I am in your neck of the woods.
7:44
We're in New Castle, Texas.
7:47
This is your shop.
7:47
And I got to tell you, so last night I was talking to my wife because, you know,
7:50
she's a dream big person and I'm like, what do I need to do today, person?
7:53
And so we're here.
7:55
You got a jujitsu mat in the corner.
7:57
You got a gym.
7:58
You got a cold plunge.
7:59
You got a sauna.
7:59
You got storage.
8:00
You got like your business running out of here.
8:02
And like, this is something that I just have to make happen at some point.
8:05
Because like my entire upstairs is my studio.
8:08
And so that's still cool.
8:09
Like we do live in a nice house and all that.
8:10
But like, you know, you don't have all the cool stuff.
8:13
My garage is in my gym and all that.
8:15
So like, how did you come to realization that you had to build out like your own little candy land here?
8:20
Well, it, it, you know, on paper, it happened on accident.
8:26
You know, it was all part of God's plan.
8:28
But just I do really enjoy working from home.
8:33
Yeah, and we did.
8:34
So I think Donnie, were you here?
8:39
You were here when we were here.
8:41
So yeah, Lisa was here when all of this was in my house.
8:50
I didn't have living room furniture.
8:52
I had shelves for apparel.
8:54
Yeah.
8:54
My garage was my gym, like you said, that back room was my, my office where we shipped orders.
8:59
And as we grew, we just needed, there was a little bitty where a room in town and that we,
9:08
we camped in for about seven months.
9:10
And then I passed this warehouse every day and the church owned it.
9:13
Because they had bought it when there was like 100 kids in youth, if you can believe it at times.
9:19
Well, all those kids graduated and for a town of 300, that's, it's not really sustainable.
9:24
Right.
9:25
And so I called the pastor and he said, man, it's funny you called me.
9:28
It was a Tuesday.
9:29
And he said, we just voted Sunday to sell the, that place.
9:33
And so I was the first one on the scene and gave them asking price.
9:36
And, um, and they, uh, which that's neither here nor there.
9:41
It's just part of the story that makes it cool if you get down into the weeds.
9:44
But regardless, we moved in and, and it was a little too big for us,
9:49
a little, but we've quickly filled it up and we continued to grow.
9:52
And then this back part that is now the gym is, uh, we were going to print our own shirts because
9:59
doesn't it sound cool as a businessman to quote unquote, bring that margin in house?
10:05
But what we quickly learned is that, well, the reason I thought I would enjoy it was because
10:12
I never would have assumed selling shirts would be something I would enjoy.
10:16
So why would I, you know, argue with making the shirts I sold?
10:21
Well, well, the word making and selling are the differences, not the shirts.
10:25
I enjoy selling things.
10:27
I don't enjoy printing shirts because now you're switching from sales to a service.
10:32
And that's complete.
10:33
I love sales, love sales, because you can make money while you sleep, brand all day,
10:38
make money all night.
10:39
Why you sleep in theory, regardless, if you are a service, like if you're a trucking company,
10:45
well, you don't make money unless the trucks are driving.
10:47
Right.
10:48
If you're a dirt work company, you don't make money unless you're, you know,
10:52
in restaurant business, unless there's butts in the seat and you're serving people food.
10:57
Same thing with printing shirts.
10:59
You're not technically making money or an R instance saving money unless that machine is running.
11:04
And I did not like when it wasn't running.
11:07
And I just, I said, man, let the printer's print.
11:12
And well, I had bought in and we were, we were building this new warehouse to house.
11:20
The printing company that I just knew would be successful.
11:23
On the machine's time, by the time it was done, I was done and we sold the machine.
11:28
So I got a brand new warehouse.
11:29
So we use it for storage and then all the things you just said, working out.
11:35
And jujitsu got the sauna back there and now it's a really neat addition for myself and my interns.
11:45
For those of you listening that are, you know,
11:49
it's obvious I have an apparel company, rodeo time.
11:53
But what we really do is ranch and rodeo every day.
11:59
And so there's an aspect of our business where that's indoors, like today, it's raining.
12:05
And so everybody's inside editing.
12:06
We're shipping orders, but this week we're going to get out.
12:09
We're going to ranch gather the cows.
12:12
We're also going to buck horses, buck bulls.
12:14
And so I've got a long line of young people
12:18
that want to come here and learn that craft.
12:23
So we put out a Netflix show a few years ago.
12:26
It's called how to be a cowboy.
12:27
And it basically tracks the path of two of my interns on their rodeo career
12:33
and me helping them and me facilitating a place for them to learn this world.
12:40
Okay, so I want to park there just a little bit because, you know, you and I've talked about this.
12:45
We, you and I couldn't have had any different upbringings.
12:48
Like our only like overlap is that we were both athletes.
12:50
But aside from that, in terms of like the things we grew up doing,
12:54
a lot of things you grew up doing were things that I wanted to do.
12:56
Just didn't really have the option for it.
12:58
And you know, no one in my family did it.
12:59
Didn't really know anyone that that could help me do it.
13:02
But then you get, you know, the popularity of like Yellowstone.
13:06
And you got these other things that are happening.
13:08
And you know, people going back and you got kids discovering old westerns
13:12
for the first time and watching it.
13:13
And so you get the idea of cowboy and like ranching and doing that type of thing.
13:18
But it's kind of like people that live in California,
13:20
Southern California their entire life.
13:21
And they want to escape the hell hole that is California.
13:24
And so they moved to Montana and they don't like they didn't think about the snow.
13:28
And they didn't think about all the stuff that they would have to do
13:29
to even just have chickens and much less, you know, a bunch of other animals.
13:33
So like, are you seeing a lot of people that are interested in the idea of being a cowboy?
13:38
And then they get out there and they're just like, actually, this kind of sucks.
13:41
I don't really want to do this.
13:42
Or are you just like seeing a lot of dudes lining up like, no,
13:44
this is what I want my life to be centered around both.
13:47
We get both.
13:48
Okay.
13:48
Yeah, I know exactly what you're talking about.
13:49
There are people that, you know, they just know without a shadow of a doubt
13:54
before they've ever been on one that they want to be a bull rider.
13:57
You know, and then they get on 19 head and, you know, get their chicken scattered.
14:03
And man, this is kind of hard.
14:06
Yeah.
14:06
You know, and same thing, even more so with the, the, the buck and horse events.
14:11
Saddle-bronk and bearback riding.
14:12
Like they're, it's just a very tough lifestyle and very few people,
14:18
not all very few people do it.
14:20
Fewer are successful at it and much, much, much fewer make a living doing it.
14:27
That's right.
14:27
And so I try not to count anybody out because the moment you do,
14:32
they're going to wind up being the JB Mooneys of the world.
14:34
But sometimes, you know, you can use context clues and assume that someone might not make it.
14:42
For instance, JB Mooneys, when he started, you know, it was, you know, 125 pounds soaking wet,
14:49
probably.
14:49
And, you know, some, some guys will come in here butter ball fat and just like,
14:55
there's a saying, Lyle Sankey said, and I think he was copying Mickey Manel with baseball,
15:01
but rodeo is 90% mental and the rest is in your head.
15:04
And once you can figure it out upstairs, you can pretty much master the event.
15:09
Unless, unless I like to think you can't do a pull up.
15:15
And there's always exceptions to the rule, very, very small percentages.
15:21
There's exceptions to the rule sometimes, but if you can't handle your own body weight,
15:24
so there is a physical aspect to rodeo, right, is what I'm getting at.
15:29
And once, once if a guy like yourself, if you're healthy, then at that point,
15:33
it's going to be all in your head.
15:36
And so overcoming the emotional side of things, overcoming the fear,
15:40
being able to execute fundamentals in the midst of that fear, that's where
15:45
you've got to get to before you're going to be successful rodeo.
15:49
Same thing with ranching, you know, kind of the same thing.
15:53
There's very few people that end up doing that as a living, as it took to make a living.
16:01
Very few people do it.
16:02
Fewer people are good at it.
16:03
And even fewer people do that to make a living.
16:06
You can get a lot more creative, though, than you can.
16:10
I mean, there's ways to make a living in the industry where you can be creative.
16:17
But essentially, the reason why it's tough to make a living ranching is because
16:22
there's a lot of jobs you can have in the ranching industry.
16:27
It's a large percentage of them do not pay very well.
16:32
And so that's where I mean you have to get creative.
16:35
And so that's one of the main reasons.
16:37
People will come over here with rodeo, they realize, oh, yeah, I could die.
16:43
At least the sports, the events that I do, which is the rough stock.
16:47
And then with ranching, oh, yeah, I might could do this.
16:51
But even if I'm really good at it, I'm probably not going to make a lot of money.
16:54
The thing is, though, is there's time value of money.
16:58
There's the amount of money that you can gather like personal revenue.
17:01
But then there's value of knowledge.
17:04
And so like, I guess...
17:05
Which I get that.
17:06
Right.
17:06
But I think that there's a lot of people that romanticize that side of it too much.
17:12
And then when they actually have to live below their means, they realize like,
17:16
maybe I romanticize this a little more than what it's actually worth to me.
17:21
Yeah.
17:21
And so that's where you have to draw the line.
17:23
And that's something you can't figure out until you're in it.
17:26
Well, I mean, you have to experience it.
17:27
But then what was the meme during like COVID and where we were looking at all of our different?
17:32
Supply lines and different things like that.
17:34
It's like, man, if you don't have redneck friends or if you don't have people that know
17:37
how to do some stuff, you're not really going to make it.
17:39
And just doing stuff on a ranch or on land or taking care of animals.
17:45
It's a different level of responsibility that you're just constantly marinating in.
17:49
And just a skill set that you have to have that you don't necessarily have to have
17:52
if you're living in the city and just going to school and doing things like that.
17:55
But I guess being from Oklahoma, I was always kind of around
18:00
rodeo a little bit, but you know, lane frost, tough hedon, like that kind of era of bull riding
18:06
was kind of popular, obviously with the movie and eight seconds and all that type of stuff.
18:10
But like when you think about specifically bull riding, well, I guess what's the difference
18:15
between like a bull rider and someone that does some of the other events?
18:18
Because I know guys that do steer wrestling and some other things.
18:20
And like when you talk to those guys, they're like, yeah, I'm not going to get on a damn bull.
18:22
Like why in the world would I do that?
18:24
But then you talk to a bull rider and it's almost as if that's the only thing that they've ever
18:27
thought that they would do like that seems to be like a commonality of some of these people.
18:31
Like it was just like, no, I didn't choose to do this.
18:33
I didn't force myself to do this.
18:34
This was like in my blood from the beginning.
18:36
Is that kind of how you've experienced it?
18:38
Well, so steer wrestling is unique because steer wrestling is oftentimes like some
18:47
it's kind of in the middle regardless.
18:50
Let me back up.
18:51
There's there's two ends of the arena.
18:53
Rodeo's somewhat segregated in that one end of the arena is and literally two ends of the arena.
19:01
One end has the bucking chutes in it and the other end has the timed events.
19:08
So the timed events are going to be calf roping, steer roping, team roping, barrel racing,
19:16
steer wrestling.
19:16
The rough stock event is going to be bear that crowd and saddlebone crowd and bull riding,
19:22
bull fighting, and then your pickup man.
19:25
So there's five things you can do on either end of the arena.
19:27
And the timed event guys are usually born into it because there's a lot going on on top of a horse.
19:40
You've got to be able to ride your horse.
19:42
You've got to be able to rope.
19:43
You've got to be able to rope while you're riding your horse.
19:46
It's the safer end of the arena.
19:49
So it appeals to more people.
19:51
And so your team roping is going to be super competitive.
19:56
It doesn't mean you can't do it.
19:57
But but typically like team roping calf roping is a little calf roping.
20:05
You got to get off your horse.
20:06
So there's a certain level of athleticism that comes with that.
20:08
So your team roping is the is the easiest barrier to entry.
20:13
You rope a steer, you turn left.
20:15
But that means that's that's what everybody does.
20:19
Typically most good cowboys can team rope on a certain level.
20:24
You get down to the rough stock into the arena and it's going to attract
20:29
somebody that's got that wild hair, somebody that has a little bit more carefree
20:37
when it comes to, you know, physical danger.
20:40
And sometimes you attract people that have never been in the industry
20:47
because that barrier of entry is lower.
20:49
Like you don't need an animal.
20:50
The rodeo stock contractor will bring it for you.
20:54
You show up with your equipment and is funny.
21:00
Cowboy Saroni went to get on the UFC fighter, UFC Hall of Fame.
21:04
He recently announced he's coming back for two more wins he wants.
21:09
But regardless, he went to get on a bull last summer and another UFC fighter
21:14
was breaking it down on his YouTube channel.
21:16
And he was explaining to his UFC followers that these bull riders, they're really rich
21:24
because their parents fall them around the country with a trailer and bulls and horses in it.
21:28
And that it couldn't be further from the truth.
21:30
The point is like your bull riding is probably the easiest event to get into.
21:36
You can be flat broke.
21:37
You can borrow a crappy bull rope and just go enter.
21:42
So you get guys in the rough stock events that they've never done anything,
21:47
but they're wild and they're willing to try something new so they'll jump on a bull.
21:51
Okay, so with that, there's always the gap because like I grew up playing baseball
21:57
my entire life.
21:57
And so it's probably the most difficult sport to play from a skill level because you're
22:02
trying to hit a spherical ball with a round bat squarely.
22:06
Like that doesn't even make sense to like say.
22:08
And if you're successful in the pro level three times out of 10,
22:10
you're like a Hall of Famer, like that's, that's kind of that idea.
22:13
But the gap between being a really, really good baseball player and a pro is so wide
22:20
because you could get drafted and it's not like the NFL or the NBA.
22:23
Like we may never hear from you ever again because there's low A,
22:26
high A, double A, triple A, and then the majors.
22:29
And so a kid that gets drafted and is in high A,
22:32
they were probably the best player on their team on every team growing up.
22:36
They were the best kid in high school.
22:37
They hit 500 with, you know, 30 home runs and like they were just the absolute best.
22:41
But there are four levels away from the top.
22:43
And so like for me, it's kind of like, I like watching bull riding,
22:46
but I don't know anything about it really.
22:48
Like what makes a JB or what makes a, you know, a tough heatman?
22:53
What makes one of these elite level guys versus a guy that's just good?
22:57
Like what is the gap?
22:58
What is the difference?
22:59
So the fact that you're asking that question,
23:03
that's the biggest challenge rodeo has as an event.
23:07
I know what you're talking about with baseball, but because I played it,
23:11
but even if I didn't play baseball, uneducated, I, you can walk up and you can see a difference
23:18
in, you know, like the Mark Maguire.
23:20
You can hear a difference whenever they're bad hits from when I was a kid,
23:23
Mark Maguire and just like a good high school, like an uneducated person can realize like,
23:28
Oh yeah, boom, that ball goes way further and higher.
23:30
Right. Yeah.
23:31
His didn't, you know what I mean?
23:32
Like it's just very simple.
23:33
Same thing with basketball, football.
23:36
There's a lot of events.
23:37
It's easy to tell who's good.
23:38
It's also easy to tell who wins with rodeo.
23:42
There's nuance to it.
23:43
Well, this guy made an eight second ride and this guy didn't, but what, so why didn't,
23:49
why did he win or they both made eight second rides?
23:52
Like why did this one win and this one didn't?
23:54
Well, you've got two judges that are scoring not only the ride, but also the animal.
23:59
And inevitably every rodeo, especially an amateur rodeo in the horse ride and especially,
24:06
you'll see a buck and horse,
24:08
rare up on a tie in and the crowd goes nuts.
24:12
And the guys offered a re-rod, meaning like this horse didn't perform at all.
24:18
We're going to give him another one.
24:19
And the crowd's like, no, he should win.
24:20
Yeah.
24:21
But in reality, when a horse rares up, it's super easy to ride.
24:25
It's super easy to stay on.
24:27
Like there's no power.
24:30
You just kind of lean, you hold on with your legs and you just kind of lean forward,
24:33
make sure you don't fall back.
24:34
It's so easy.
24:36
But the crowd doesn't know that because they've not ever been on one.
24:39
But essentially, once you do get into realizing that there's a difference
24:47
in a good ride and a great ride, the thing that separates good from great is consistency,
24:55
in my opinion.
24:56
There's a lot of good bull riders, bronch riders that can make a great ride occasionally.
25:01
The ones that go down the road and make the most money are going to be the ones that can
25:06
make great rides a large percentage of the time.
25:09
And it's funny that you mentioned baseball in a good batting average, just 3,400.
25:21
Well, it's the same in bull riding, actually.
25:23
If you ride four out of 10 bulls, you're probably going to go to the NF4.
25:26
If you can ride five out of 10 bulls, you're probably going to win the world.
25:31
So there's the guys that can make great rides the most.
25:36
I mean, that's who's essentially going to take home all the money.
25:40
Right.
25:40
So you're staying healthy too.
25:42
You've got to stay healthy.
25:45
Well, I mean, that's the thing, though.
25:46
I remember when I went to, what was it, the PBR team event when it last came through Oklahoma City.
25:51
And so each city's got a team and all that.
25:54
And it literally was like they're reading these people's medical chart as they're getting on the
26:00
bull. This guy just broke his neck yesterday and he's back on a bull at night.
26:04
Like, and it's that's kind of the whole announcement.
26:05
Like, is it even possible to be a successful top tier bull rider and not just be absolutely
26:13
just like, how in the world do you stay healthy?
26:15
Cause this isn't like tennis where it's like, all right, make sure you're warmed up and make
26:18
sure you're stretched your shoulder and elbow out.
26:20
And you know, that you don't roll your ankle.
26:21
But like, how in the world could you even possibly do that whenever the bull gets a vote?
26:26
Well, there's, there's ways to mitigate risk. You know, there's ways to, there's form and there's
26:32
fundamentals. For instance, one of the places you can get hurt easily is the bucket chute.
26:37
It's a, it's a steel cage, not much bigger than this table.
26:41
It's longer, but it's scarier than this table.
26:43
So you put a bull in it and now you're on top of it.
26:46
Well, there's a way to act. Number one, there's places to put your feet and not.
26:51
There's directions you turn your feet.
26:53
You don't want to turn your toes out because now your spurs are in him.
26:56
And if he were to jump forward, it turned your ankle back.
26:59
So you're going to turn your toes in.
27:01
If he were to go throw a fit, there's ways a guy can spot you.
27:05
That's a right and a wrong way.
27:06
A buck and horse, some of those horses tend to want to flip.
27:11
So there's a guy, there should be a guy on the neck rope.
27:13
There's a way to run that neck rope.
27:14
There's a way to open the gate and it needs to be shut when that animal clears it.
27:21
So there's all these little rules in the arena that in a professional setting,
27:26
when they're all followed, you mitigate risk, dismount because none of these animals,
27:32
it's a rare occasion that they can hurt you while you're on their back.
27:36
So it either happens when you're getting on them or when you're getting off of them.
27:40
And horses aren't aggressive, they don't come after you.
27:43
So that's a non-issue for the most part.
27:46
There's always exceptions to the rule.
27:48
But regardless, so now if you look at the dismount, there's ways to turn.
27:53
There's directions to turn.
27:54
Now, sometimes you're getting bucked off and it's out of your control
27:56
or you've let it get out of your control.
28:00
But both ends of the ride, getting on and getting off, you're able to like,
28:06
if you understand fundamentals, your chances of getting hurt can go down.
28:10
But they're always going to be there.
28:11
They're always going to be there and you need to recognize and respect that.
28:16
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29:51
Okay.
29:52
So what are the, so, you know, we talked, baseball talked to jujitsu.
29:56
Part of the thing that makes elite, a level black belts elite is because they do the fundamentals
30:00
without any mistakes and it's razor sharp.
30:02
Like that's like the Gracie's, the Gracie family, like they don't have fancy jujitsu,
30:06
but just all the basics and all the fundamentals are razor, razor sharp.
30:09
And like now you got kids that you're watching Instagram.
30:12
Now all of a sudden you're trying to, you know, do baron bolos and all other like crazy random
30:16
stuff that you're not like, you can't do an RNC properly.
30:19
And here you are trying to do something you saw a world champion do on Instagram.
30:22
But like with bull riding specifically, again, treat me like I'm five because I just don't know,
30:25
like what are the exact fundamentals that if you are a razor sharp elite at will,
30:30
will lead to potentially being able to ride four or five out of 10 bulls.
30:35
So the tough thing about, well, a bull, you know, you're going to watch them turn back.
30:43
Sometimes they'll just go in a big circle.
30:45
Maybe in a rare occasion, usually you'll probably get a re-ride, but you might see one go straight
30:51
down the pin.
30:52
Well, in all those instances, that bull is moving forward.
30:55
So number one, you're having to counterbalance like imagine sitting in a car and somebody accidentally
31:04
punches it and you feel yourself kind of go back.
31:06
Well, if you don't have a back on your seat, you would fall back.
31:10
You're sitting on a bench in a car and a gas it.
31:13
Well, you need to kind of lean forward a little bit.
31:15
So times that by 100 with a bull, you've got to go to the front to counterbalance that.
31:21
Now imagine that car bucking, you know, like now that bull is bucking up and down.
31:27
And so you don't just need to stay going to the front because when they kick, they're going to
31:35
kick you right over the front.
31:36
So there's a point in there where you go to the front and then as he kicks, you've got to get
31:40
your hips back down and lift on your bull rope to pull your hips back down.
31:45
All right, you got that.
31:46
Now imagine he's going to turn back.
31:48
So you need a little more weight on your inside leg.
31:53
So that because if you stay square and he's turning back, if you just sat there and this
32:00
bull turns back to the left, number one, he's going to want your shoulders way back.
32:04
Now he turns back to the left.
32:05
Now you're going to get bucked off off of his back right hip because you're going to go back and over.
32:11
So to counterbalance that, you've got to go to the front and tip to the left on the inside
32:18
just a little bit and you can use your free arm to do that.
32:22
So all these fundamentals are there.
32:24
If they're executed perfectly like those black belt levels, then
32:27
hypothetically, you can ride literally any bull.
32:31
So the fundamentals are very simple.
32:35
But going back to the beginning where I said, you got to consider your emotions.
32:39
It's going to take, all right, this guy's, let's say, you know, let's say you are crawling down on a bull
32:47
and you know these fundamentals, you're a black belt in bull riding to use that term.
32:52
You've been there a hundred times, but you over here, the announcer saying that this bull
32:57
just knocked out a world champion at the rodeo before.
33:02
And so, or you just know that information from, because you know, you're all buddies,
33:07
whatever, and you, the bull is notorious or whatever.
33:09
So now you're having to battle your emotions.
33:12
You're having to focus on the fundamentals and you only got eight seconds.
33:16
This isn't a five minute jujitsu round.
33:18
You got eight seconds and it's a lot faster than jujitsu.
33:23
So you've got to, like everything is high speed and you can't set up a trap because, well,
33:30
most of the times bull goes left, but he's also been around.
33:33
So if he feels you setting up a trap, he'll go right.
33:35
So you got to, it's, you got to have a reactionary, you got to be aggressive,
33:40
but you can't be too proactive, you see what I'm saying?
33:44
But, but the main thing is overcoming those emotions, keeping your confidence,
33:49
making sure that you are not focused on, well, so-and-so got jerked down on this boy,
33:55
knocked him out and then he drugged for 30 seconds.
33:57
So-and-so did this and this happened, like, or, or maybe you got bucked off the last 10 in a row.
34:03
You've got to overcome all those doubts and fears.
34:07
Okay. So, so the emotional side, like for you specifically, how did you take care of that?
34:12
Because some people have their own, like, mechanisms for how they, like, take care of
34:15
their emotions or, like, they have some sort of modality where they just do the same thing or
34:19
they'll repeat a mantra or whatever, like, their thing is they'll pray silently, like,
34:22
for you, for Dale, like, when you were about to get on and you had any of those emotions that you
34:27
just talked about, right, how did you kind of re-center and, like, recheck yourself to get
34:33
you ready to go? Well, I'm the world's greatest bullrotter.
34:36
Which is true. Yeah. There's nobody that even comes close.
34:39
It just comes natural for me. It's like Wikipedia official, too.
34:42
In those instances where I was, you know, doing that, I'm just, like, thinking about what I'm
34:46
going to have for dinner. But what a normal man, what it takes for a normal man, like, essentially,
34:52
whoever's able to do that is who wins. Like, whoever is able to
34:59
beat that bull before they ever get on him, that's who is, is going to win long-term so long as they
35:08
can stay healthy. And rodeo cowboys maybe might be, I would assume some of them at least are
35:18
non-their head right now because when they think about those moments where you walk up to the
35:23
shoots and you're defeated before you ever get there, and that doubt creeps in. So, yeah,
35:29
it can happen every now and then. But the guy that's able to, you know, Shakespeare said and
35:38
Gary Lefew quoted him, are doubts or traitors or doubts or traitors and make us lose the good
35:43
we often might win by fearing to attempt. So that quote kind of addresses the people that are even
35:51
too scared to attempt. But even the ones that attempt it, you know, your doubts or traitors,
35:56
like they're going to, and so in the midst of doubt, are you able to overcome the fact that you've
36:03
been bucked off six in a row and this bull has bucked off his last six riders? Like are you over,
36:09
are you able to, and what did you do during the week? You know, did you get on practice bulls,
36:15
did you get, you know, did you work out, did you go to the gym, stand on your medicine ball,
36:18
get on the buck ride, all the things that JB suggests, like did you do those things to rebuild
36:24
that confidence so that you know that you're prepared to go up against something that's capable.
36:32
And I never even really thought, thought about the mental side, which any athletic endeavor,
36:36
there's going to be that piece to it. That's all it is. Because here's the weird thing about me,
36:41
because I said this to a buddy of mine. That's like a licensed family therapist, whatever. Good
36:44
buddy of mine. And he, he was trying to make a point and he goes, Kyle, when you, when you go
36:49
to a jujitsu tournament, do you just assume you're going to lose every match? And I go, yeah,
36:53
he's like, no, you don't. I'm like, no, I do. I was like, I assume that I'm going to get
36:59
my shoulder snapped. I assume that I'm going to be like choked unconscious and dropped in front
37:02
of my weeping mother. That's what I assume is going to happen. And so I train and compete like
37:09
a maniac to make sure that that doesn't happen. So it's like literally backwards. And so that's
37:14
where I try to use my natural pessimism as a superpower to where it's like, well, if you're
37:18
pessimistic and you assume it's going to happen, if it happens, you're right. And if it doesn't
37:22
happen, you're pleasantly surprised. And so you get to be, you know, on the positive end on both
37:25
sides. But with something like bull riding, I can see like absolutely walking up to the pin and
37:30
being like, this is not going to work out in my favor. And then that could also the same thing you
37:34
see when people do that, they get hurt in any sport, like when they take it easy, or they kind of
37:38
mentally disengage, they can really get hurt. And so I guess, you know, for for normal bull
37:44
riders, not you. But for for normal folks, like, is there a place for having that level of pessimism?
37:52
Or let me actually ask it this way. There are certain bulls that you hear about that are like,
37:56
Oh, it's impossible to ride this bull. And so, you know, JB is famous for like taking those bulls on,
38:02
even when he didn't have to, like picking those bulls when you're at a competition where you can
38:05
actually pick, like, are there bulls that are out there that are just flat out unritable,
38:10
that it's just like it doesn't matter how positive and how many posy vibes you bring in to the arena
38:14
that night, you're just not going to come out with a win. Well, you said, is there a place for
38:19
pessimism? There's no place for pessimism. But what I think is probably more common.
38:25
There's no place for delusion. So you can't walk up to this arena and just be like,
38:33
I can ride every shumbuck in here. But you've never you've not done anything to prepare for
38:39
the lowest of buck and bull in that pin. And that would be what I would consider delusion.
38:47
You know, if you've been getting on practice sources, if you've been going down the road,
38:52
if you've been getting on practice bulls, doing all those things I mentioned a while ago to get
38:57
ready, if your practice pin is rank as rank as this, and you've been literally leveling up in the
39:05
practice pin and not just getting on dinks, and you walk up, well, now, you know, you being
39:12
confident with yourself has more merit to it. But yeah, I see there's guys all the time at
39:19
rodeos, and they just they try to put on that JB level of confidence when really it's more of a
39:26
Dale Brisbane level of confidence of they just they're just saying it. You know what I'm saying?
39:30
Like, no, they're trying to manifest it. It's got to come from somewhere.
39:34
It's got to come from somewhere. And so there's a difference in confidence and delusion.
39:39
And, you know, obviously JB was right when he said I can ride Bushwacker, even though he picked
39:46
him 13 times, he bucked off of him 12. Well, he was obviously right. He knew it, you know,
39:52
because he wrote it. He didn't ride him on accident the 13th time. You know, that wasn't
39:56
that wasn't my chance. He didn't get lucky, you know, and everybody knows that. And that's why he's
40:01
95 and a quarter points. The judges knew it. The bull knew it ever like he didn't accidentally
40:06
ride that bull. Well, can we? I want to actually go back to that ride because when you look at that
40:11
ride, when I look at that ride, I'm like, Oh, he made it eight seconds, but I don't know anything.
40:14
When you look at that ride, did the bull do everything he could but JB just like smoked him?
40:20
Did the bull not do everything he could have and JB? Yeah, I can picture that ride.
40:25
I can't remember exactly. I remember it being pretty wild. So if you were to look in the in the
40:30
PRCA judges handbook, in the back of that, there's criteria that those judges look for when they
40:38
watch animals buck. And so horses too, because some bulls, some horses are much easier to ride
40:46
than others. But to the audience, it looks rank still. Yeah. And that's the nuance that separates
40:54
our sport from other sports and makes it a little harder to be just a casual viewer of,
41:00
because you could have a 17 point hopper. We might call in the Broncrowd and
41:07
they're judged from one to 25. There's two judges. So that's 50 points for the bull.
41:16
One judges are judges this bull from one to 25. The other judges in one to 25. Same thing for the
41:22
rider. So this judge over here judges the bull one to 25 and the rider one to 25. The second judge,
41:29
bull one to 25 rider to 25. Same thing with buck and horses. So out of 100 possible points,
41:35
each judge is responsible for 50. So let's take a 20 point. This judge thinks this bull was
41:44
20 points and he thinks the rider made a 20 point ride. So that's 40 same thing on this other side.
41:49
He's like, yeah, it's about 20, 20. That's 80, 80 score. So 2020, 2020, you got an 80 point score.
42:00
So going back to the beginning, if you're watching a rodeo and somebody thinks like, man, this horse
42:06
is kind of a, that's a 20 point hopper. And that rider made an equally as good ride on him.
42:13
So now that's an 80. Well, then this next horse or bull comes out and he jumps higher,
42:19
he kicks harder. He's got drop like so his front end comes off the ground and then hits real hard.
42:28
Maybe he's got, he changes leads. If it's a horse or maybe he changes direction. If it's a bull,
42:33
now all of a sudden he's like, that bull was a 22 and the rider was a 23 because he mastered
42:41
him every jump. Same thing on this other side. Well, now that's a 45, 45, 90 point rod where
42:47
to the viewer, if it's your first rodeo, you're like, those were very similar. But to the judges,
42:51
there was a 10 point difference. Okay, so when you look back, like if you watch like modern gymnastics
42:58
or whatever, like they have a new scoring point system of a back like Nadia Cominici,
43:02
like she had a 10 point vault, like a perfect 10. Like that's like her claim to fame. She's still
43:07
making money off that now got blessed her. Like, is there such a thing? Is it even possible for a
43:13
bull rider and a bull to combine for a perfect 100? Or is that literally just like fantasy in that
43:18
world? For the most part, it's fantasy. There was a, apparently there was one, I can't remember what
43:24
rodeo, I think it was in the 90s. There's like a 100 point ride recorded, which is wild just
43:31
for each judge, just to happen to mark 25 on a 25, which that means that judge has a 50,
43:40
25 on a 25, the other judge has a 50. So, yeah, we joke there's this old bearback rider,
43:48
he was a wild, wild rascal, and he was, he was kind of going fast, I'll say, you know, that day.
43:57
Mentally, spiritually, extracurricularly, he was going fast, you know, and he gets off his horse,
44:04
and he was complaining about his score, and he yells at 25, and it's just funny in the rodeo
44:10
world, because like who puts on 25 point rides, you know, and who would even claim to do that,
44:16
you know, except Dale Brisbee, of course. That's right. Regardless, yeah, the 100 point score is just,
44:22
it's just kind of out there. I think JB on Bushhucker's like 95, I want to say 95 and a quarter,
44:27
it was either 94 or 95, which is an insane score. Yeah, that in and of itself is pretty insane.
44:32
So, you see anything 90 plus, then it's, JB has a saying, and it's on some shirts, I do as a
44:38
parrot for him, and it's on some shirts in there in the warehouse, it says nobody remembers 85 point
44:44
bull rides, which is wild coming from a bull rider, because if you can average 85 point bull
44:51
rides, like you'll go to the NFR, you put on enough 85 point bull rides, you're going to be a world
44:56
champ. But for JB, like nobody remembers those, like I want the 90 point rides, I want the 94s on
45:02
Bushhacker. Well, that kind of leads to someone like him having the legend that he does, because
45:07
it's like when fighters can just sit on their laurels, but instead they're going to take that
45:11
extra fight. Like part of the reason why Cowboy is so famous in a Hall of Famer. Anytime,
45:15
anywhere. Right, he had years where he would fight five or six times, which in modern MMA,
45:19
if you get three fights in a year and a calendar year, you're considered incredibly active,
45:24
right? And he's fighting, you know, top 10 fighters and he's fighting, you know, four or five,
45:28
maybe six times a year in his career. Cowboy and JB are very similar. In which way,
45:33
just like their disposition, what you just said, but just also just their mindset towards life,
45:39
their mindset towards their craft. Very similar individuals.
45:43
Okay, so let's, let's dig into that just a little bit further. So is that like,
45:48
if you had to guess, is that an innate quality that God just gave them? Is that something they
45:52
developed over time? Okay. I think partly. Yeah. Yeah, they just,
45:57
their give of [inaudible] were just broken when they were born. Like they just
46:04
they just send cowboy cowboy to and obviously the worlds they grew up in, you know, kind of helped
46:11
craft that because, you know, JB did grow up, you know, he went to play days. His dad put him on
46:18
bulls as a kid, you know, like they, they, he was, he was kind of funneled in a direction, but that's
46:24
all like that. That was just, it was in JB to be that he was given the opportunity to be that.
46:33
And then he saw it and he just honed his craft and he leaned into it. You know, I'm not trying
46:39
to take away from his merits, but I just, I think there is part of who JB and cowboy are that was
46:45
in them from the beginning. So when I, because you, because, and if you think about just,
46:49
if you've got a friend that would consider being a librarian as a career path, you know,
46:58
there's nothing wrong with that individual, but he was just that kind of person you can picture.
47:03
It's probably just got a little different DNA. He's got a little different daily tendencies
47:09
than cowboy serone. There's nothing wrong with that. Right. But these guys,
47:14
they were born with these certain tendencies and then they leaned into them, like cowboy, for instance,
47:20
hundreds of street fights. He has been booked, not just arrested, but booked into a facility jail,
47:32
jailhouse, 49 times. That's not just arrest. 48 of them were for fighting, like literally fighting
47:40
on the street. One of them was evading the cops. He ran from the cops once. Yeah, because he had
47:45
to write it all down whenever he went to Mexico. Um, he didn't have his green card, but like he
47:50
stayed in Mexico, Canada. And so he had to write it all down. So he had to write out why he got
47:54
arrested these 49 times, but there's like numerous other arrests for fighting where they just didn't
48:00
take him to, you know, the jailhouse. Well, those are just the times he got caught because he told
48:05
me one time when we first started hanging out, he was like, yeah, I've been, I was like, how
48:09
many street fights you've been in? And he's like, I don't know, a couple hundred. Well, I thought
48:12
he was just saying that, you know, like, yeah, a bunch. You know, I thought that was his way of
48:15
saying a lot, but no, he meant it. Like, because if you've been arrested and taken to the jailhouse
48:20
50 times, you've been had handcuffs on you more than that. How many times did you get in a fight
48:26
where he hadn't been caught? If it's one out of four, that's 200. And so the point is, is like,
48:33
like he would, they would go into a bar with his buddies and be like, all right, we're getting in
48:38
a fight tonight, but you can only use your left hand. And then that, that's how they, and they
48:43
would get in a fight that night and only use their left hand. And that's just a different
48:48
individual. Yeah. You know what I mean? And I think JB has that, and now his son, Jagger has that,
48:54
when it comes to bull riding, we're probably also fighting. Well, so I thought about, you know,
48:59
when the last dance came out, the Michael Jordan documentary and like, you know, they're going
49:03
behind scenes and all that. And he's, you know, one of the most iconic people to have ever existed,
49:07
much less in the world of sports or basketball. But like, we've all been around people that were
49:12
physically gifted that God gave them physical attributes that they could not have sat in a room
49:18
and concentrated hard enough to get or worked out hard enough to get. And you know, winners and
49:23
losers have the same goal, read that in a book. And I'm like, yeah, that that's exactly it. You
49:28
got guys that are just like everybody wants to be Michael Jordan, but there's only one for a reason.
49:32
But he was able to combine the God given gifts, like he didn't make himself six, six, he just was
49:38
six, six, right, with an unbelievable insatiable hunger for excellence and winning. But there's
49:44
still guys that are six, six that are gifted with that, that think that they have that level that
49:48
still don't get it done. There's still a whole lot of other inputs. Like your body has an input,
49:52
because you could get hurt. The other team has an input because they could, you know, have that
49:55
exact defensive scheme to stop you. But there are some people that are just absolutely undeniable.
50:01
So a guy like JB seems like that guy like Cowboys seems like that. And so, you know, one thing I'm
50:06
curious of is kind of like an easy, kitschy question, but you're always just kind of curious, like,
50:10
what do people ask basketball players? Like, who's the goat? Like, who do you think is the actual
50:13
goat or things like that? But like, from your perspective, having watched as much as you have,
50:18
what's that one bull that had all the genetics, but then also all that mean that they're the best
50:24
bull that we've ever seen in bull riding. And then same thing with a writer, like, who's that writer?
50:28
Like, who is the Michael Jordan? Who is the goat of bull riding?
50:31
Well, you see, JB is one of also one of my friends, you know, like, so I need even me trying to
50:40
remove that bias that he's one of my friends. Like, I was a fan of JB's before we became friends.
50:47
And the thing that makes me put him down is that mindset that we've been talking about.
50:54
Yeah. But it's different than basketball because one of the arguments you can go back to
50:59
in basketball is just like, well, championships, you know, and so it's easier for people to pick
51:05
Jordan over LeBron for that. But with bull riding, it's a little more, it's a little different
51:10
because if you just went on world championships, well, Donnie Gay has eight world championships in
51:17
the bull riding. And then some people might argue, well, that was in the PRCA and the bulls were
51:22
different. And so JB has two world championships, but that was in the PBR and the bulls are ranker.
51:30
And so there's there's all kinds of nuances and people have their different reasons. A lot of
51:38
people might say Lane Frost, which he only had, I think it was just one world title, wouldn't it?
51:45
Yeah, it's just he won the world, I think an 87. And then he passed away. And so they just kind of
51:51
say he was the great that he was he was on on a but he was in the truck with, you know, tough
51:56
heataman who won, I think three or so, Jim Sharp, who won a couple. And he was around, you know,
52:04
Tom Murray, who's nine time world champion seven all rounds. And anyway, there's there's all kinds
52:10
of arguments to be made as a rodeo cowboy who appreciates the fight, meaning like the mental
52:18
fight you have in the shoot when you're about to nod. I just love JB's mindset and just the thought
52:27
of the thought process he would go through and just me trying to imagine that. I've got a lot of
52:34
respect for him, but all those guys I just mentioned, they've got that. So you're kind of you get to
52:41
a point where you're splitting hairs. Yeah. What about the bull? Oh, which bull would be the rank
52:47
is? Yeah, I mean, there's a lot of them out there that are great. I mean, just it's hard to beat
52:54
Bushwacker. And that, you know, bodacious has has a career that that is is pretty easy to recognize.
53:01
And there's been some other ones that that come through that are just, you know, like bruiser,
53:08
sweet prose bruiser, HDs, like that's just an awesome bull. And they've all got such unique
53:16
trips, but they're all rank. So for you, as you look back on your career, as the most decorated
53:25
and best bull rider ever, is there, is there some you look back on your career specifically and say,
53:31
I wish I had done that. And so before you answer, some people always think macro with things like
53:37
that. I'm even thinking, is there a micro thing? Like there are people that are world champions
53:41
in jujitsu, like a Hixen Gracie, for instance, he's been on the show a couple of times. Like,
53:46
one of the baddest dudes, like when Joyce was winning, you know, UFC one and UFC two,
53:51
everyone that knew anything knew that Hixen was the dude. He was the family champion.
53:55
They just didn't pick him to compete in the UFC, but he was the backup. Like if something
53:59
happened to hoist, it's if hoist had gotten beat or hurt or something like that, they were gonna
54:02
bring Hixen and it would have just been a bloodbath. But when he looks back on his career and he's
54:07
had some losses and he had some things, one of the most formative things in that dude's life was,
54:11
I think this is when he was a teenager, he wasn't a black belt yet, but he tapped to pressure.
54:16
So he tapped to a big guy, he kind of got claustrophobic, kind of got smooshed in the
54:20
ghee a little bit and he tapped to pressure in front of his family, in front of his dad, in front of
54:23
his brothers and cousins. And he was like, Oh, no, like this is, this is anathema for this family.
54:29
And so he goes home and he has his brother wrap him up in the family living room rug and like
54:37
put him behind the couch and say, no matter what I do, no matter how much I scream, no matter how
54:41
much, how desperate I get, I think it was 15 minutes is like, do not let me out until 15 minutes
54:45
has gone by. And so he gets wrapped up and he gets claustrophobic immediately. And he's like
54:49
begging his brother, let him out and his brother just wouldn't let him out. I think it was, I can't
54:52
remember which brother was, but then he had to find a way to go to that place mentally to be
54:57
comfortable in this horrible situation to find comfort in the darkness, as he says. But like,
55:02
you would think he would go back to one of his MMA fights in Japan or one of his like competitions,
55:06
where maybe things didn't work out or one of history fights, whenever their gym would get stormed.
55:10
But he points to that. No, I tapped to pressure and then I got wrapped up in a rug and I made
55:14
sure my brother did it a couple more times over the next couple of weeks to get me over that.
55:18
So I'm just saying that doesn't have to be macro micro can be whatever. But when you look back on
55:21
your career, riding bulls, is there something that you wish you would have done that you didn't?
55:25
So I did, I'm in college. I love rodeo. Like I love everything about that end of the arena
55:44
that I talked about, you know, the rough stock and bears, Bronx, bulls, fighting bulls, picking up.
55:50
I love all five of those things. And there was too much of, I spent too much time doing all five.
55:59
And it wasn't, and even I've always loved riding bulls, like, but
56:09
riding Bronx is like my, there's just nothing like it. The rest of them are fun, but bronch riding is just
56:20
the best feeling that you can have when it comes to animals, anything ranching, rodeo,
56:29
you know, even bull fighting. Like I can think about stepping around a hot Mexican fighting bull.
56:35
Like you throw a fake and he just eats it. Maybe he goes to his knees and then you step around.
56:40
Well, these bulls can only, they can make a turn. Some of them, you'll have as much room is on this
56:47
top of this table before a bull can turn around. Well, if he's turning around, because they're
56:52
bucking at the same time, you can just stand in this table. It's called the pocket. So when
56:56
you get into the pocket, as this bull's taking a right, it's four legs having to turn. So your
57:03
two legs can turn a lot quicker. So a lot of bull fighting is just making it around the corner.
57:07
Once you get around that horn and into the pocket, it's like being in the middle of a tornado.
57:12
It's the best analogy, but for bull fighting, it's the best feeling. Once you get past that
57:19
corner and you're in the pocket and you've got control, you've just got to step towards their
57:23
hip, step towards their hip. And if you get scared and step out, they'll push you out and they got you.
57:29
And that's such a cool feeling, especially on a bad hook and bull, like it is so fun to be just
57:35
in the pocket. And up next to this bull that can hurt you, but he can't turn as fast as you,
57:41
so he can't get to you. And sometimes it only lasts a few moments. Sometimes it might last five or six.
57:47
That's pretty cool. When you're tapped off on a duck spinner, a bull, that's a pretty fun feeling.
57:55
But for me, it's always been bronch riding. The fundamentals are harder to execute. It's
58:02
the hardest of all the events to learn, in my opinion, but it's the most rewarding once you've
58:09
learned it. And so you wish you would just spend more time focusing on that. So I've always ridden
58:13
Bronx. Yeah. Okay. Like that was the first thing I did. I've always ridden it. But when I got into
58:18
college and I got distracted, I also enjoyed bareback riding. I also enjoyed bull riding.
58:25
I also enjoyed, and for a time there was the best at bullfighting. And so I did all those things.
58:31
And if I could go back to a younger me, I would tell a younger me to be more disciplined in saying
58:37
no. Now at the time, how does my dad tell a young, you know, Brisbane like not do that because,
58:46
well, in his defense, like, what if I love one of the other ones more? What if, I mean,
58:51
and I have a hard time telling young, because I tell my interns that come in here, like,
58:55
they pretty much don't get to get on two events, because I'm so passionate about it. I was like,
58:59
you better pick one. And I hope you pick right, because I'm not going to let you do two,
59:03
because why you're learning here, they come into the game a little later. So they're 22,
59:07
23, like, you ain't got much time. You're not going to be a multi-
59:10
Like my kids are not going to specialize. But like, if by the time they get to high school,
59:14
there's one sport that they clearly love that they're the best at, then that's the time to
59:17
specialize, not when they're like seven. Right. So like in my dad's defense, like,
59:22
who knows which one I was going to love? You know, he needs to let me figure it out on my own.
59:27
But I would have told my younger self, like, hey, have it on your mind. You can try these other
59:32
events if you want. Go to a couple of rodeos in them, but you need to pick one. And it took my dad
59:37
dying. And when my dad died, I'd kind of focus down to Bronx and fighting bulls. And then one day,
59:46
my brother told me he was like, you're never going to stop riding Bronx. So that was how I
59:52
ultimately I chose. I knew I was never going to quit riding Bronx. And it made that in my head,
59:59
the moment he said that, I realized how much more I loved Broncrowd than any of the others.
1:00:03
And but I still like, I love riding bulls. Like it was, to be honest, it was like,
1:00:08
because you'll see a lot of rodeo guys also play golf. Well, I didn't play golf. I didn't do
1:00:15
the other things. I just did rodeo. Well, the problem is,
1:00:20
if you love Broncrowd, but you're also riding bulls or bareback courses,
1:00:24
well, they're in the same night. You know, like if you, if you play golf, you can play golf on
1:00:29
Tuesday afternoon, right? You're not trying to play golf on Saturday night. At the same time,
1:00:33
you're out in a bowl. You know what I'm saying? So that's a hobby. That's a sad thing. And
1:00:37
anyways, whatever. The point is, I would tell a younger me and anybody trying to get into rodeo
1:00:44
is let time, Murray be time, Murray, let's stets and write be stets and write. Those are
1:00:50
multi event Cowboys, Trevor Brazil, let them guys have that multi event. Unless matter of fact,
1:00:56
if people apply to be an intern, if they are doing more than one event, I will sometimes not
1:01:01
pick them for that reason. Like I don't want you to be distracted. I want you to come here and be
1:01:05
focused on one thing and you're going to be the best at that thing. Let's talk about your dad.
1:01:12
So just recently, I was watching the Vince McMahon documentary on Netflix because that was like,
1:01:18
you know, they're, they're focusing on that time when I was like big into pro wrestling,
1:01:22
when I was like, you know, a little kid. And so you're kind of getting a behind scenes look.
1:01:25
But obviously it's very famously known that Vince McMahon senior was the guy that was kind of the
1:01:30
first guy that was really pushing. He was probably the best promoter of pro wrestling,
1:01:35
but then, you know, Vince McMahon junior gets in and now he's like going across territories,
1:01:40
which you weren't supposed to do and he's trying to buy up all this stuff.
1:01:43
So you just assume they had a decent relationship or at least a working relationship. But here you
1:01:48
have Vince McMahon, who's in his 70s, I think. And when you hear him talk about his dad, he gets a,
1:01:57
he gets choked up just talking about how much his dad meant to him. And the first time that his dad
1:02:04
told him that he loved him was the day before his dad died. And here's this grown man, self-made
1:02:10
billionaire, right, with with all the things and all the accolades and all the drama and everything
1:02:14
that comes with it. And he's just sitting there. And the only thing he gets like a tear in his eye
1:02:19
was not when he pulled off WrestleMania one, not whenever, you know, the WWE went public or any of
1:02:26
those huge things. My dad told me he loved me before he died. And like, I'm just watching that,
1:02:30
like getting choked up for him, like how important the father is. And so no matter how successful
1:02:36
someone becomes father is always a big deal, whether they were there or not, whether they were a good
1:02:41
dad or not, it's just so unbelievably important. And you know, from all the stuff I've seen,
1:02:46
you had a great relationship with your dad and your dad meant a lot to you. But just talk to me
1:02:49
a little bit about, you know, your dad and kind of what, what that was like growing up.
1:02:53
Well, I mean, he definitely is what inspired the rodeo
1:03:02
passion that I had. You know, he could do everything in the arena. He could do all of it. He could
1:03:07
team rope. He rode bears, broncs, bulls, he fought bulls, he picked up. That's what I mean, that's
1:03:14
what he did the most towards the end of his life. And and he could put on a rodeo, he could announce
1:03:20
it, he could drop the truck. He was he actually later become a PRCA judge. So he could, you know,
1:03:26
he could set up the score on the for the calf roper is like, he just he knew everything there
1:03:31
was to know about that arena. And he could do all the things. And that's what I think
1:03:37
kept him from being great at any one of them. And another thing that led to me in my philosophy.
1:03:44
But that part, it, that was fine with him. He just made mention at one point, he felt like he
1:03:52
was a jack of all trades when it came to rodeo. And he was a ranching cowboy too. And so like he just
1:04:00
I get to, I get to pretend like I am my dad, essentially, in my current job.
1:04:08
But anyhow, he was, he was, he was also a strong Christian. And you know, that's what I remember
1:04:17
most about my dad. And there was two years in there, my mom kind of went on vacation. And
1:04:26
you know, my dad just had this faith, you know, even when everyone told him not to. And he just
1:04:34
kept saying, let no man separate what God brought together. You know, and people would always point
1:04:40
to this other verse. And he just ignored it. And he would just say, and he just waited and had faith.
1:04:46
And so she got back from vacation. And he, he went on to live for seven more years before he passed.
1:04:56
But in those seven years after they reconciled, it was the best their marriage had ever been.
1:05:00
And it was, it was such a cherry on top for me to get to see, you know, how him having faith in God's
1:05:10
plan paid off. And I never argued again. He never brought it up again. But his faith in that, in that,
1:05:20
in those two years, because the thing about two years is you don't know it's going to be two years.
1:05:25
Of course not. At a year and 11 and a half months, like you don't, you still don't, it feels like
1:05:29
forever because you don't know where the finish line is. After the two years, you're like, oh,
1:05:35
well, if I got away, all I needed to wait was two years. Well, yeah, I could have done, well,
1:05:39
you don't know that. It's a difference between a trainer saying, hey, sprint 100 meters or sprint
1:05:42
until I tell you to stop. Right. It's a different mindset. Yeah, exactly. And so
1:05:46
anyhow, so then seven years goes by and I get amazing time with my father. And then he's picking
1:05:54
up at a rodeo and had a heart attack. I was at a different rodeo. And so he went out doing what he
1:06:02
loved at the age of 55. And there's peace in that. But there's also, to me, I've just always felt
1:06:10
like God took him home before he was able to mess up what God had used him for. And
1:06:18
anyhow, he was a very impactful man and God used him in a way that left an impression on not only me,
1:06:28
but a lot of people in terms of how it affected our walk.
1:06:33
So let's talk a little bit more about that, because as I told you, when we're having dinner
1:06:39
at your house last night, you know, I lost one of my foxhole buddies this year, my age 38,
1:06:43
was at the hard hospital on a Monday, dies of a hard issue on a Wednesday, right? Basically dies
1:06:49
right there in front of his, in front of his wife, you know, 11 month old daughter, just just a
1:06:53
horrible, horrible situation. And of course, when someone dies in their thirties, everyone's like,
1:06:58
Oh, way too soon, that type of thing. But obviously, if you come from a Christian worldview, there's no
1:07:02
such thing as way too soon, because we live downstream of God's sovereignty and his plan.
1:07:07
And he gets what he wants, because he's God. If you don't like the rules, take it up with the
1:07:10
creator of the cosmos. Okay. But when you look at your dad and you look at kind of even what you
1:07:16
just said, which is very interesting, like, Hey, he took him before he could mess up, you know,
1:07:19
the good work that was done in him. What have you seen as the downstream benefits? You've already
1:07:24
mentioned your own personal faith, but, you know, stuff that's not going to end up in a movie or a
1:07:29
documentary or an Netflix TV show, but what are the things that you saw that came off of the faithful
1:07:34
life that your father lived? Because I mean, I'm obviously not telling you something that you've
1:07:39
never heard before. A lot of guys don't have that type of dad to look up to, right? Yeah, like I
1:07:43
didn't see a faithful father. I, you know, I just, that just wasn't what I saw. I love my dad. He was
1:07:47
great, great father to me. But you just don't really see that that's very, very unique. And so
1:07:52
it's like, in a way, you were very lucky. But I mean, what did you see come off of your dad's faith?
1:07:58
Well, no, that's a good question because a few months before he died, he and I had begun to get
1:08:05
even closer than I could have imagined. And I can't remember we were driving or sitting in his office.
1:08:12
I can't remember. But he said, man, I just, I really feel like God has called me to do something
1:08:21
great. And I haven't done it yet verbatim. And when was this? When did he say that? A few months
1:08:27
before he died. Okay. Like I just, I really feel like, and he was like searching, he was telling me
1:08:33
because he was like, he needed help trying to figure out what it was. And at the time, there had been
1:08:39
three or four books written by, I think he's a Christian. He is a Christian, but they weren't
1:08:44
necessarily Christian books, but Andy Andrews. And we had recently heard him speak on stage. And
1:08:52
he was like, I don't think I'm supposed to be like a Andy Andrews kind of guy or nothing like that.
1:08:56
Like verbatim, he said this, he's like, but I just like, God wants me to do something big. And I don't
1:09:01
know what it is. And that was the second time he had said that. So, you know, but the one I remember
1:09:09
is maybe a month. I mean, it was before he died. And I, like I said, I was at a separate rodeo. So
1:09:16
one of my best friend calls me from the arena. He's standing over my dad during the rodeo. The
1:09:24
crowd is everyone's just waiting for the ambulance to move this man.
1:09:31
And I leave my rodeo and I get in the car and I take off driving from Paris, Texas down to San
1:09:40
Antonio. And I just kept thinking like there's no way. Like this is some, he's not like, I just
1:09:48
couldn't believe it. It was going to be some like, Oh man, like it was going to be some story
1:09:53
where he had died for two hours on paper, but he, you know, but he's a live steal. And I remember
1:09:59
thinking that because he had not accomplished that great thing yet. And that's what I was, I just
1:10:04
couldn't reconcile in my head like, no, no, no, he just said this. And it was literally from God
1:10:10
that he had something big. And, and so like I'm driving just in disbelief, you know, and then I
1:10:16
get down there and I see him and it's, believe it or not, it happened, you know, and, um,
1:10:27
um, well, fast forward, there's so much going on in that time. It's just as far as what part
1:10:33
of the story, but as it pertains to this question, fast forward, you know, a few months go by and
1:10:39
I just began to realize like all these different people that came out of the different eras of
1:10:45
his life that came to me, either they just sent me a message or I would see him at a rodeo
1:10:52
or I would see him just in the wild somewhere, but they, they began to tell me the impact he had.
1:10:59
And it was crazy. They didn't really know it. A lot of them didn't maybe didn't realize the
1:11:05
impact he was having until he died. And they were just like, Oh, snap, because it was so abrupt.
1:11:10
And it was in a rodeo arena. And so it was just this like, like I said, cherry on top and, and people
1:11:16
were like, Oh man, like, and I feel like he was almost flying under the radar. And that thing he
1:11:23
had did with my mom, you know, for the 30, 40, 50 people that were around in those two years that
1:11:32
knew what was going on. Like maybe that was maybe they were the ones impacted the most.
1:11:37
And then I, and then more and more time went by and I realized that great thing was God
1:11:45
was him dying. And God using that to, and it was just, to be honest, a blessing in the way that he
1:11:56
got, he was allowed to die like on a horse at a rodeo doing the thing he loved the most. Yeah.
1:12:01
You know, like that was just some nursing home. Yeah, exactly. Yeah. Like, like my, like his dad,
1:12:06
my granddad, the last two years of his life didn't know who I was. Yeah. And so like he didn't
1:12:10
have to go through that. And so there's all kinds of blessings. Like he was doing what he loved and
1:12:14
there was all, you know, whatever, he didn't suffer. There was no suffering. But God, God has used,
1:12:21
and that was the great thing in his life that God used. So
1:12:25
obviously I think it's ordained that we're even having this conversation and different
1:12:32
things like that. But as you're describing something with your dad, I'll tell you something off camera
1:12:36
that relates personally to, to something. But with Zach, when he died at 38, again, you have
1:12:42
this foxhole guy that you just trained you just with not that long ago, and you just just talked
1:12:46
to him on the phone and all that. It was the exact thing that you just said, full house at our church
1:12:52
for this guy. And this was a guy that would literally, because some people say this, but it's
1:12:58
not real, he would literally drop what he was doing to come help you. Like I had stories like that.
1:13:05
But then after he died, everyone realized, wait, we all have stories like this?
1:13:12
Wait, I was in trouble and I called Zach and Zach just showed up. Wait, you know, something was
1:13:16
broken at my house and Zach is a Mr. Fix it. And he stayed until 11 o'clock at night just to take
1:13:20
care of business. Just and I told a couple of those stories on my show. And I was, I was out of town,
1:13:26
unfortunately, with some pre planned travel. So I couldn't attend the memorial service. So I
1:13:31
watched it on YouTube and all that. But I was texting my boys, right? Like, you know, my guys,
1:13:36
like, Hey, like, how's how's it going? Are there a lot of people there? All that into a person, right?
1:13:41
Every one of them sent back some version of it was incredibly brutal. It was incredibly beautiful.
1:13:48
The gospel was proclaimed and preached. And I feel so personally challenged.
1:13:52
And I was like, okay, I got, I got the first three. But what do you mean you feel personally
1:13:58
challenged? They're like, that guy lived a life of service that I have not even began to sniff
1:14:04
much less live out. Because this was a dude that became a Christian in his mid 30s. Like he'd only
1:14:09
been a Christian for a few years when he died, right? So everyone knew the Zach before and then
1:14:13
they knew the Zach after. And the Zach before was still jovial and a guy that would give you a
1:14:17
shirt off his back. But now he knew why that was put in there. And so all these guys are like,
1:14:23
this dude was so annoying about Jesus, you know what I mean? Like the server would come and bring
1:14:27
up, bring you their food and ask, Hey, do you need anything else? And it's like, man, has anyone
1:14:31
ever told you about Jesus? And even as a Christian, you sit there and you're like, Oh crap, I'm just
1:14:35
hungry, man. I just want to eat my pancakes. But that was just who he was because he's like,
1:14:39
man, I want you to have the joy that I found in Christ. Like I want you to feel even a small
1:14:44
modicum of what I'm feeling. And so I didn't really have the language for it until you described it.
1:14:49
But your dad's big thing may have been passing away so that everybody could simultaneously realize
1:14:54
what what model that he set the model of Christ that he set for everybody. Yeah.
1:14:58
And I don't want to, you know, I don't want to turn him into, you know, some saint. I try not to do
1:15:05
that. And my dad had, you know, he was a sinner, you know, and he just,
1:15:13
he just did it a lot less than a lot of other centers. I don't know. He was a pretty good guy.
1:15:21
I say that. I'm like, I don't know. He was a pretty good dude. But but it's a double-edged sword
1:15:27
for me. Like some days I'm like, man, he was just a dude. You need to stop. And then other days,
1:15:31
I was like, I don't know. He wasn't just a dude. But there were some people that didn't like him,
1:15:38
I'm sure. He definitely, he wasn't necessarily known for his service, like you're talking about.
1:15:45
I guess thinking about my dad, there were, it was really the way he handled
1:15:52
things that would happen to him. And then also, you know, the faith he had for his family. And
1:15:57
there were some other, you know, I wouldn't put service at the time. He would give you the shirt
1:16:01
off his back. But yeah, it's there. Anyway, we all have our different strengths and he had some,
1:16:08
but he was foundational to your faith as it seems like for you. Oh my gosh. Well, I actually want
1:16:13
to ask about that a little bit because, you know, when I was being interviewed by you, I kind of
1:16:17
talked about country music theology, how, you know, you grow up listening to country music,
1:16:21
your parents occasionally vote Republican and you were born on the precious red clay of Oklahoma.
1:16:25
So you get to go to heaven because God is pro all those things. But the level of depravity
1:16:30
in that world is the exact same as other places. It just looks different.
1:16:34
So what I mean by that is when I went to this PBR event in Oklahoma City, I mean,
1:16:37
there's hoochie mamas everywhere. And like it is a godless place, but it's wrapped in an American
1:16:43
flag and Christian ease. And so it's a bunch of people that need the gospel. But these are people
1:16:47
that go to church on Sunday where if you go to like a, I don't know, like a hip hop concert or
1:16:51
some other thing, it's just a different flavor of depravity, but it's all depravity the same.
1:16:55
So for you, what was it like working out your faith and living in faith and being in the world
1:17:01
of rodeo, which can be, you know, for some people, if they're being honest, it kind of becomes sex
1:17:06
drugs and rock and roll. It's just, you know, in an arena that's got dirt everywhere. You know what I
1:17:11
mean? Well, my dad was an example of that. Like I may have seen him have five margaritas in my
1:17:19
entire life. And two of them knocked him down. So I remember watching him lay down on the couch as
1:17:26
a kid. I was like, why is dad sick? Well, he had his one margarita for this 10 years of his life,
1:17:32
you know, and what I loved about rodeo was, you know, started after the national anthem.
1:17:41
And was done when they bucked the last bull. Like, I love to hang out and I love to
1:17:46
go to the hospitality and have dinner with my buddies and going down the road. But what I
1:17:51
loved about rodeo was rodeo. And I want to have a good time, but that's not why I was doing it.
1:17:58
And, um, and that, that, that came from my dad, like he was just, he wasn't like a party animal. He,
1:18:06
he liked to have a good time, but he didn't drink, he didn't smoke, he didn't dip, he didn't do
1:18:11
any of those things. He, for the most part, he didn't have a foul mouth, you know, not any more
1:18:17
than like your typical rancher would have some cuss words, but he was the guy you wanted in your
1:18:22
corner. He boxed in college and he grew up in the era of rodeo where you, you boxed at every
1:18:29
rodeo, you know, and so like he had a rougher side to him, but he was just a Christian man of God that,
1:18:35
that, um, modeled for me and my brother and sister what it should look like. So you're right, there is
1:18:44
like one time my granddad, my mom's dad who didn't know a lot about the world,
1:18:49
but respected it. I heard him telling one of his friends like, you know what I love about rodeo is,
1:18:55
you know, none of them guys, none of them guys are ever on drugs or nothing. And I remember
1:19:02
thinking like, oh, I wanted him to like that. I rodeo and I remember thinking like, yeah,
1:19:08
pop-ups, none of them do, but you know, which there's those kind of guys in every circle, but,
1:19:15
but you're right. There is that same lifestyle that you can get sucked into in any industry and
1:19:22
rodeo is no different, but, um, yeah, I would say my tendency to stay away from that lifestyle
1:19:31
came from my dad's watching my dad. Well, so the interesting thing about, about that and how all
1:19:37
that relates to, to what you're doing now is everything that you've done leads to the things
1:19:41
that you do invariably, right? So our mutual buddy, Matt Chandler said, you know, if you're a public
1:19:45
person, if you've ever said a thing, you've always said a thing. And so even if you don't agree with
1:19:50
what you used to think or believe or do back in the day, it all kind of points, you know, in a
1:19:55
particular direction. So for you, I'm always curious when somebody ends up doing the entrepreneurial
1:20:00
thing, right? Because I grew up in a family where my dad worked a good year tire in rubber company,
1:20:05
his entire career until he retired 40 plus years. My mom works civil service at Fort
1:20:10
Silve for her entire career until she retired. And that's what we were kind of taught to do. Like,
1:20:14
hey, go to college, get your degree, find a company, work there until you die. And then like, it's all
1:20:19
good. So now that I'm an entrepreneur, married to an entrepreneur, like I'm always interested in
1:20:24
people that go for the only what you kill lifestyle because it doesn't always work out, right? Because,
1:20:29
you know, a lot of ink has been spilled and a lot of TED talks have been done about these people that
1:20:33
made it, right? They were they had all their credit cards maxed out and they robbed Peter to pay
1:20:37
Paul to, you know, and then all of a sudden it becomes Microsoft or something like that. Everyone's
1:20:40
got that story. But there's like 10,000 stories of people doing that and leading to bankruptcy
1:20:45
and complete failure, right? So for you, why go from the world of rodeo, like competition and doing
1:20:51
all that and ranching and things like that to content creation, but also apparel company and
1:20:57
having your hands in all these different areas where it's like, hey, you got to succeed or you're
1:21:03
not going to make it. Well, I had Leon coffee on the podcast a couple months ago. He's a famous
1:21:13
rodeo clown. And he said, you don't retire from rodeo, rodeo retires you. Okay. And I'm not saying
1:21:25
I'm retired at all. But several years ago, I got hurt and make a long story short. I've had
1:21:32
about a surgery a year ever since. And so in those five, six years that I've had these
1:21:41
after six surgery, six surgeries, I
1:21:45
all the success that I've had, like, I'm not some started at the bottom. Now I'm here kind of guy
1:21:53
like, yes, I do feel like I we had less money than I wished we had because like, you know, like,
1:22:03
but we were middle class. Yeah. You know, like, both my parents were teachers. So, you know,
1:22:09
we had good health coverage. Like we, there were people in our town had it worse than we did.
1:22:19
So regardless, I say that to say that like it wasn't necessarily started from the bottom.
1:22:24
It was like, yeah, I started kind of in the middle somewhere, you know, but the, but then I started,
1:22:30
you know, and I was just like everything was it. Everything in my life was aligned to support
1:22:36
rodeo. I wanted to ride Bronx. And so like what job I took, what side hustle I did was to help fund
1:22:45
or make sure like what moved me to this town was I took a job essentially day working for my
1:22:51
brother-in-law because he would let me go rodeo on the weekends. And if I needed a three-day
1:22:56
weekend to go rodeo, well, that's what I was going to do. And I had other job offers that were better,
1:23:01
but I couldn't rodeo. Well, those are easy. I'm not going to do those. Like Farm Bureau offered me
1:23:05
a job and they were like, but you can't rodeo. I said, well, kick rocks. Like that's he told me
1:23:10
on the phone. Yeah, I was in, I remember getting the phone call. He was like, hey, we'd love to have
1:23:17
you. And I, and he said, but you can't rodeo. He was like, so take some time and think about it.
1:23:24
I was like, no, I don't need to think about it. I was cool. I was nice to him. I was like,
1:23:29
I don't have to think about it. He was like, well, take some time. I was like, no, I'm serious. I,
1:23:33
I do not want this job anymore. Like I, that's just, I have to do that. Anyway,
1:23:38
well, then I, I'm making videos. Well, then I start getting hurt and the first surgery was a
1:23:43
back surgery. And like, I couldn't get out of a chair and stand up straight. Like it just,
1:23:48
anyway, so I have that those surgeries and they all take me out of the arena,
1:23:55
but they don't take me out from in front of the camera. And so over these last five,
1:24:02
six years that I've been in and out of the game, I've also been able to press the gas pedal.
1:24:09
On these cameras and because another thing that I'm really passionate about and enjoy is making
1:24:14
people laugh. And so I've been able to scratch that itch, but everything, all the success in my life,
1:24:21
I'm an idiot, but God had a plan. And hey, that's a t-shirt idea. Hey, interns,
1:24:30
did y'all hear that one? Yeah, somebody write it down. I'm an idiot, but God had a plan,
1:24:35
write it down, do it, do it right now. So like you can just, I can just think back to all these
1:24:40
different lefts and rights and where, you know, a lot of those people that failed, you know, maybe
1:24:46
they didn't have the same opportunities that I had and had they been in my shoes,
1:24:51
they would have succeeded. You know, I just, I just, God has happened to put me on this path
1:24:56
where he wants me here. And so I'm here. So. So let's talk about the future. So you got your
1:25:02
podcast, you got your YouTube channel, you got your apparel company, you got other stuff. I know
1:25:06
you got other ideas. And we talked about a few of them. I'm sure there's more out there. But like,
1:25:10
it's kind of the same thing. You asked me on my show, like, what's the future of my show look
1:25:13
like? What are you looking to do? Like, what's that next thing that you're trying to get to or
1:25:18
trying to accomplish or trying to do? Or are you even looking that far out? I just, I just want to
1:25:23
rinse and repeat. I want to put out great videos all the time. I want to be on a horse or in an arena.
1:25:31
I want to make funny videos. I want to make interesting podcasts. And I hope 10 years from now,
1:25:38
I'm doing this exact same thing every day. That's what I hope. Now God might have a different plan
1:25:45
for that. And there may be some, some nuances, some changes along the way. He may change a lot
1:25:50
of it. I don't know. But my hope is that five, six, seven, 14 years from now that it's a variation
1:25:58
of exactly what I'm doing right now. Well, the cool thing is, is when you look back and you have
1:26:02
all this content out there, yeah, it's a lot of content, but it's a time capsule. Because I started
1:26:07
my show in the summer of 2017, here we are at the end of 2024. And I'll have people that will
1:26:12
discover me. So I'll go on your show, people didn't know I existed. Oh, they look and it's like,
1:26:16
crap, 700 episodes, where do I start? So what guys do is they'll start with episode, you know, six,
1:26:21
68, and then they'll go back and listen to one, two, three, and then when six, six, nine comes out,
1:26:26
they'll listen to that and then they'll listen to four, five, six. And then they'll send me an
1:26:29
email like, Hey, on episode 24, you said, I'm like 24. Like I was my brainfully developed. I have no
1:26:36
idea what I have no idea what I said, you tell me what I said, and then I can confirm or deny
1:26:41
that I still feel that way or that I'm more nuanced now. But like for me, for my boys,
1:26:45
like, that's that's my journal, right to a degree. This is what your dad was thinking at a particular,
1:26:50
you know, point in time, and he didn't just sit down and write it, you know, in a journal where you
1:26:55
could go and read it later. So that's the cool thing for me. And then for you as well, like your,
1:27:00
your family or your friends or whoever, like your fans can always look back on whenever the
1:27:05
content stops, whether it's with you going in a pine box or whether you, you know, retire from
1:27:09
content creation, that's a time capsule. And you get to look at who a person was and what they thought
1:27:14
and what they were able to bring. And you know, if you can bring laughter to people, like how many
1:27:19
people have you had message you like, Hey, your videos got me through a rough time or I was going
1:27:23
through this. But you know, you had a new thing pop up on Instagram and it helped me like that,
1:27:28
that's a that's a big responsibility. But you just, you know, it's just on to the next video, you know,
1:27:33
no, you know, I get messages from people saying that and I get letters from people. And
1:27:42
I don't necessarily, that doesn't hold a lot of value to it's valuable to me.
1:27:53
I don't think I should, you know, people aren't going to put me as, you know,
1:27:56
some virtuous person because at the end of the day, it's a dot com, not a dot org for me,
1:28:02
personally, which there's nothing morally wrong with that. Like I'm an entrepreneur,
1:28:07
I believe in capitalism and free enterprise, you know, like, and I employ a dozen people.
1:28:13
And to me, that's fulfilling. You know, if somebody doesn't think that's virtuous, whatever,
1:28:18
but you're right. At the end of the day, like being able to, I feel like a good barter system
1:28:25
is when both parties win. You can't tell who got to the other one. Yeah, because you're both so
1:28:30
excited. And hopefully that's what I'm providing. Like, yes, I do have an apparel company that I
1:28:35
make money on and YouTube pays me. And so I'm able to eat a better steak than whenever I was a kid.
1:28:41
I didn't know that rib eyes were a thing. Like I thought steak was just supposed to be tough.
1:28:46
And like, because the few times that we did eat it, it was some cheap sirloin that, you know,
1:28:51
I just thought that's what steak was. Well, then later in life, I was like, I don't know,
1:28:56
you can get this expensive cut. That's really good. And that's about the difference in my lifestyle
1:29:03
now than what it is than what it was. But if I win, and then also like all these people get value
1:29:10
from my videos, like, I think that's a good trade. Yeah, because in a negotiation, I'm not saying
1:29:15
I wouldn't do one without the other. I'm just saying that that's where my life's at now. And
1:29:19
I'm so thankful every single day for it. Man, it's a reciprocal relationship. Same thing with my
1:29:24
audience. It's like I'm giving them something that they feel like they need. And if they feel
1:29:28
like they don't eat anymore, guess what? They don't listen anymore. And that's just the open
1:29:32
market. But man, I appreciate you. Let me come down and play in your, your playhouse. But next
1:29:38
time I come down, hopefully I won't have just gotten a tattoo. So I'll be able to do all the fun
1:29:42
jujitsu, cold plunge, sauna, bull riding, all that kind of stuff. But that's all for me. Is there
1:29:47
anything else you want to get off your chest? Just appreciate the times you can appreciate time
1:29:55
why you can still buy green bananas. I guess we'll just end it there. I got a buddy that is dying
1:30:01
of cancer. He said, I'm no longer buying green bananas. So I'm gonna go see him this week. It'll
1:30:07
probably be the last time. Actually, if you don't mind indulging me with another story, if you're
1:30:11
okay sharing it, but share the story of the transaction you did with your buddy that is
1:30:17
imminently dying of cancer. Because you did something nice that I don't think a lot of people would
1:30:21
hear about. But I want to at least make sure my guys do. Oh, oh, whenever yeah, he's, he bought
1:30:27
a couple of my cows and I'm meaning he gave me a $20 bill. And we both signed it so that he could
1:30:34
say he owns cows with their Brisbane. So my last visit, I was sitting at the end of his bed. And
1:30:42
if you've seen Lonesome Dove, you'll appreciate this line. But Woodrow's sitting at the end of
1:30:48
Gus's bed. And he says, and this is what I says, what you want me to do with your half of the cattle?
1:30:52
Y'all just give him to me. He ain't worked today for him, you know, which was funny because
1:30:58
I'm the one who does all the work in that transaction. But he laughed and I laughed. And
1:31:04
sometimes guys like us, most guys try to use humor to lighten the mood in those
1:31:10
morbid situations. I'm no different. All right, man, we'll leave it there. Thanks, Dale.
1:31:15
On to the next one. There you go, guys. I hope you enjoyed my time with the one and only the best
1:31:20
bull rider of all time, Dale Brisbee. But before we let you go, we are going to do a quick resilience
1:31:25
boost and adopted life. Our mission is equipping men to push back darkness with content that forges
1:31:29
spiritual mental and physical resilience. So I've got links to Dale's YouTube channel and also to
1:31:33
rodeo time. That is his apparel company. So you can go and check that out. And then again,
1:31:37
guys, just remember, reminder, G seasoning, this is not a paid ad. But I think G seasoning is
1:31:42
awesome. So go to gsseasoning.com. That's all here on the show notes. Thank you for listening
1:31:46
to this podcast. Wherever you're listening to this, please subscribe, rate and leave us a positive
1:31:50
five star review. If you want me to come speak live at your event or on your podcast, just shoot me
1:31:54
an email to info at undonton.life. That's I N F O at undonton.life. Follow us on Instagram,
1:32:00
unlike us on Facebook and check out our website for everything else, including how to donate to
1:32:03
keep more content like this coming your way. Just go to www dot undonton.life. And as always,
1:32:08
we want to thank the band Holy Name for allowing us to use their music for our content. The music
1:32:12
on this podcast is our song Perpetua, which is off their self titled debut album on Face Down
1:32:17
Records. The links are in the description. I'm your host Kyle Thompson. Remember, keep pushing back
1:32:22
darkness, keep forging spiritual, mental and physical resilience. Keep seeking the lion of Judah.
1:32:52
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